Business Models in a Mobile World: a one-day workshop at Oxford Brooks University, 12 September 2013

I’d like to bring your attention to a workshop that Paul Jackson is organizing at Oxford Brooks University:

9:00 to 5:00, 12 September 2013
Wheatley Campus, Oxford Brookes University

- What threats and opportunities do new mobile technologies present to your organisation and industry?

- How could mobile devices help you reach new customers, provide new sources of value and enable you to do business in more innovative ways?

These are just two of the questions Oxford Brookes will help you answer in a free one-day workshop. The aim is to guide an invited group of businesses through the ‘big issues’ involved in mobile innovation. At the end of the day, we believe you (and your organisation) will be better placed to understand the strategic threats and opportunities presented by mobile technology – as well as having ideas for new projects, products and services.

**Mobile technology – and why it’s important**
Smart-phones and tablet computers (e.g. iPads) have seen a rapid rise in recent years. Along with developments such as wifi and remote sensing equipment, a range of devices have emerged that allow people to work with a radical degree of flexibility. Customers, too, can consume products and services in entirely new ways (just think of books and music). In response to these changes, many organisations are already rethinking their products and processes – what they produce and how they do it – to take advantage of the new technology.

**Mobile adoption will often involve ‘business model’ innovation**
Business model innovation is about more than just new access and communications channels – important though these are! It’s about reconfiguring organisational designs and infrastructures, partnering in new ways, rethinking cost structures and pricing models, and generally developing new value propositions, perhaps for new customer niches. Such changes allow for a new ‘businesses logic’ to emerge – challenging established ways of meeting customer needs. Such developments can spur completely new markets and industries (think Facebook and the Internet). At Brookes we’re keen to look at these big, strategic issues, as enabled by mobile technology.

**How the workshop will work**
The workshop is aimed at practitioners who are interested in exploring these issues for their organisations. We are still looking for companies to express an interest in taking part (see below for more details). The first of these events takes place at Oxford Brookes’ Wheatley campus on 12 September, but other events will follow.

In taking part, you – or one person from your organisation – will work alongside some 10-15 other businesses. On the day there will be a few introductory and feedback sessions, but most of the time will be spent in small groups (just 3-4 people) working through a facilitated set of tasks. These will help you – and the others in your group – understand what mobile technology will mean (and is meaning) for your business and industry, and what you can do in response.

**Why will we be working in groups?**
Group working will provide an opportunity to learn from, and share ideas with, people in non-competitor organisations. Groups will be facilitated by academic members of staff from Brookes, representing a range of different subject areas, including: business strategy, digital marketing, information systems and innovation management. All will be helping you to work through a common methodology and set of exercises.

**Why is Brookes doing this?**
The workshop is an initiative of the Oxford Digital Research Group, based at Brookes. Mobile technology – and its implications for business models – forms part of the group’s research. By working with you, we will be better placed to understand where businesses are on this agenda, and to test and improve our ideas and techniques for helping organisations address it. Put another way, it’s about engaging with businesses in order to generate findings that will have practical effects while adding to the stock of academic knowledge.

**OK, I’m interested. What do I do now?**
Just email Dr Paul Jackson at Brookes on pjackson@brookes.ac.uk expressing your interest. You should also say who might attend the day on your organisation’s behalf, if not you. Please also say why you’re interested and what you’ve done to date on this agenda (if anything). The team at Brookes will then form suitable groups of businesses for the workshop. Note that we’ll be doing our best to have a good spread of organisations and industries, as well as avoiding potential competitive conflicts. There will be other events, subsequent to the 12 September event, so if we can’t fit you in this time, we may suggest a later workshop.

**What else do I need to know?**
If invited to attend, we will ask you to sign a document about ethics and confidentiality. This is just to ensure that everyone understands what will (and will not) happen to the information and ideas they share. Our aim is to make sure you feel comfortable in participating and able to do so in a constructive and open way. Further details on the structure of the day will also be shared at a later date.

**Contact**
Please email pjackson@brookes.ac.uk or visit www.oxforddigitalresearch.org.uk if you have any more questions.

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