I am just back from a stimulating symposium at Northwestern University focused on rethinking scholarship on online news, which led me to reflect on the value of such events, and a related seminar series we have an MSU for the Media and Information Department. Of course, the Quello Center that I direct organises many seminars, roundtables and lectures as well. While I appreciate these experiences, their very success leads me to worry about how to sustain a culture of academic engagement in the face of a developing – what should I call it – production culture. We might not fully appreciate and need to continually reinforce the significance of such opportunities for academics to engage each other face to face in constructive debates about issues and research.

Academics continue to enjoy a wonderful work environment, in my opinion, but we sometimes take these opportunities for listening to our colleagues, and discussing issues, theories and methods as just another event on our calendars. Instead, these occasions are an important part of the lifeblood of a university – something that makes the university and its academic units worth their existence. When academics are facing metrics on a number of fronts – publications, citations, outreach, impact, course evaluations, papers delivered and more – it is easy to view the seminar or conference as a distraction from the real work. You can almost hear colleagues thinking: ‘I better stay in at my computer screen and work on my paper / book / review / lecture.’

The last thing we need is another metric for participation in seminars. That would kill the real payoffs of academic engagement, which are largely tacit learning that stimulates and broadens your own thinking about your research and teaching. The traditional Oxford colleges can bring their fellows together everyday for lunch. A social scientist will be sitting by a physicist or Buddhist scholar, and explaining their work to each other. We don’t have such regular opportunities as most American universities, but we do have the department seminars and related academic events that bring us together to engage with colleagues from different perspectives.

Fight against the academic metrics of the production culture by pushing away from the computer screen to sit down with other colleagues and discuss, critique, support and otherwise engage with their work. The more distant from your own focus, the better to connect with ideas you never imagined to be of value to you and whatever sits waiting for you on the computer screen.

Thanks to my colleagues for organising the events that provide such opportunities.