I would like to draw your attention to a special issue of Organization Studies, entitled ‘Online Communities’ (Vol. 28, Issue 3, 2007). edited by Lee Sproull, Sara Kiesler and me. It has a strong set of articles, including a contribution that draws from Drew Ross’s doctoral thesis at Oxford. Drew’s article is entitled ‘Backstage with the Knowledge Boys and Girls: Goffman and Distributed Agency in an Organic Online Community’. That said, the entire issue merits the attention of anyone focused on the role of the Internet in building communities.