Valentines’ Day Research Results: International Research on Online Relationships

Middle-aged are most likely to look for love online and a THIRD say they found partner on web
Daily Mail online, 14/02/11
It may be a relatively modern phenomenon – but internet dating sites are most likely to be used by middle-aged men and women, research by the Oxford Internet Institute [of Oxford University] reveals today. More than a third of people between 40 and 69 found their current partner online, according to the international survey of 12,000 couples. And almost one in three internet users said they had visited online dating websites. Study co-author Dr Bernie Hogan, research fellow at the OII, said: ‘Finding your partner online was once regarded as a bit of a novelty, but this survey suggests it has become a common if not dominant way of meeting new partners, particularly if you are between 40 and 70 years old.’ Co-author and OII director, Professor William Dutton, added: ‘Men and women are seeing the internet as a new place to meet – another option for the networked individual.’

Middle-aged most likely to go online to find love
The Daily Telegraph, p. 12, Richard Alleyne, 14/02/11
Over-40s log on to love
i (The paper for today) , p. 18 , Unattributed, 14/02/11

Internet makes matches made in heaven
The Scotsman online, 14/02/11

Middle-aged most likely to seek love on the web
Toronto Sun, 14/02/2011, Paul Casciato
Middle-aged people searching for a new relationship are the most likely to look for love online, according to a Valentine’s Day survey. The poll of 12,000 couples from 18 countries by the Oxford Internet Institute (OII) at the University of Oxford found that of people aged 40 to 69 looking to start new relationships, 36% revealed they had found their current partner online.

Middle-aged people looking for love online
The Times of India, 15/02/2011

Internet playing Cupid for middle-aged people: study
Daily News and Analysis (India), 15/02/2011

Radio: Phil Mercer
BBC Radio Oxford, 14/02/2011, 6.21pm
Interview with Dr Bernie Hogan from the Oxford Internet Institute.

Radio: Julia George
BBC Radio Kent, 14/02/2011, 11.05am
Dr Bernie Hogan from the OII is interviewed.

TV: Tommy Sandhu
BBC Asian Network, 14/02/11, 7.51am
One third use dating sites
Oxford Mail, p.25, 15/02/2011

Middle aged most likely to seek love on the web
Reuters, 14/02/2011 By Paul Casciato

Middle-aged ‘ look online for love’
The Press Association, 14/02/2011

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