A recent story based on Ofcom research indicates that fewer people in the UK are concerned or worried about the Internet than you might expect, based on journalistic coverage, and that concern has abated somewhat over the years. Other research, such as the Oxford Internet Surveys (OxIS), supports this observation.
When some providers have been too lax in protecting the privacy of consumer data, it is most often the users of the Internet who blow the whistle and generate media coverage. So the Internet has become one of the most important mechanisms to ensure that Internet companies are held accountable for their behavior. That is another reason why users are less worried than the admittedly entertaining and worrisome press coverage would have us believe.