A Plea to Moderators of the US Presidential Debates and their Media Organizations
Lessons can be learned from this year’s primary debates and applied to enhance the value of the forthcoming US Presidential Debates, beginning on September 26th, 2016. The major lessons include the following:
- Moderators should aim to generate a debate between the candidates, and not move towards a series of interviews with the individual candidates. This was a problem with the primary ‘debates’. Ask questions that both candidates can respond to and debate.
- Put the candidates in the center of the discussion. It has been said that the moderator should not be the news coming out of the debate. The best moderator will be the one who can pose questions that will engage the candidates in an exchange among themselves and not a back and forth with the moderator.
- Voters depend on the debates for information about the candidates and their views on the issues. The issues are those of domestic and foreign policy, not what she said or he said about the other. By focusing on the issues, the moderators have an opportunity to make the debates more valuable to voters, and that will be the test of the quality of these debates, not how entertaining, smart, informed or combative the moderator might be. The moderators are not running for office.
CNN argued that moderation of NBC’s “Commander in Chief Forum” with Hillary Clinton and Donald Trump “exposed the many weaknesses of the moderator-driven format.” Actually, all of the primary debates, including those produced by CNN, proved this point quite dramatically. So, please set up a debate between the candidates rather than moderator-driven interviews.
The public can monitor whether the media organizations and their moderators follow this advice by critically viewing the debates on September 26, October 4 (Vice Presidential Candidates), October 9, and October 19.
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