A report we just completed for the Quello Center on ‘Search and Politics‘ concluded that most people are not fooled by fake news, or trapped by filter bubbles or echo chambers. For example, those interested in politics and with some ability in using the Internet and search, generally consult multiple sources for political information, and use search very often to check information they suspect to be wrong. It is a detailed report, so I hope you can read it to draw your own conclusions. But the responses I’ve received from readers are very appreciate of the report, yet then go on to suggest people remain in somewhat of a panic. Our findings have not assuaged their fears.
First, these threats tied to the Internet and social media appeal to common fears about technology being out of control. Langdon Winner’s book comes to mind. This is an enduring theme of technology studies, and you can see it being played out in this area. And it is coupled with underestimating the role users actually play online. You really can’t fool most of Internet users most of the time, but most people worry that way too many are fooled.
This suggests that there might also be a role played by a third person effect, with many people believing that they themselves are not fooled by these threats, but that others are. I’m not fooled by fake news, for example, but others are. This may lead people to over-estimate the impact of these problems.
And, finally, there is a tendency for communication and technology scholars to believe that political conflicts can be solved simply by improving information and communication. I remember a quote from Ambassador Walter Annenberg at the Annenberg School, where I taught, to the effect that all problems can be solved by communication. However, many political conflicts result from real differences of opinions and interests, which will not be resolved by better communication. In fact, communication can sometimes clarify the deep differences and divisions that are at the heart of conflicts. So perhaps many of those focused on filter bubbles, echo chambers and fake news are from the communication and the technical communities rather than political science, for example. If only technologies of communication could be improved, we would all agree on … That is the myth.