Every morning it seems I am stunned by any given political actor (celebrity, politician, journalist) in the UK or the USA calling another politician an idiot, a fascist, a communist, a liar, a populist, nationalist, …. the list goes on. What are they thinking?

You don’t need to have read Roger Fisher and William Ury’s Getting to Yes: Negotiating an Agreement Without Giving In (Random House, first edition 1981) to realise that name-calling in politics is likely to end badly. It is blindingly obvious that this is not a route to agreement. So as Fisher and Ury argue, among other rules, you should focus on the problem versus the personalities involved in the dispute. Name-calling focuses everyone on the personalities in the dispute.

In the 1980s, I found that urban development conflicts were often facilitated by modeling – at that time the use of computer models of the fiscal impact of alternative development strategies (Dutton, W. H. and Kraemer, K. L. Modeling as Negotiating: The Political Dynamics of Computer Models in the Policy Process, Ablex Publishing, 1985). The modelling process focused the attention of contenting actors on the assumptions and data relevant to the model – the modelling process. In some cities this worked, but not all, but when it worked, it was a classic validation of Fisher and Ury.

With respect to Brexit, there have been attempts to focus on a process, such as a referendum, then a second referendum, or general election, to resolve the conflict between the leave versus remain alternatives. So arguably, the referendum did not resolve the issue, but actually has been blamed by many for the intractable position that the UK finds itself. But what about this idea of a citizen’s jury, which has been put forward by Rory Stewart?

My view is that it would be a potentially useful input to the process, but not a route to resolving the issue of Brexit. As one of a number of efforts to get to a yes, it could surface new ideas. However, if it is consider as the way to resolve the issue, it would be too politicised to be credible.

So a focus on any particular process rather than the personalities is not a panacea. It is important to find a process that garners support, that representatives of all aspects of the issue can actually participate in, and have sufficient transparency for the public and officials to ensure that it is accountable to members of the parliament, government, and the public at large. It that respect, the suggestion of a citizen’s jury is moving in the right direction: away from name-calling and towards a focus on a process for resolving disagreement.

Maybe everyone knows how commonsensical this advice might be. So what should we think of those who insist on name-calling? Generally, when it looks like someone is behaving irrationally, it often turns out that they are focusing on a different objective. For example, they may not be trying to find a solution or resolution to a negotiation. They may be simply trying to enhance their visibility to their supporters. My impression is exactly this. The name-callers among journalists, politicians, and celebrities are primarily seeking to be liked by like-minded people in their own self-interest, and not to solve a problem in the public interest.