As an American living in the UK, who is not a journalist, I’ve long looked at broadcast journalism in Britain as a model for the US to emulate. Over time, however, my confidence in the UK’s coverage has declined. Rather than simply complain, let me offer a few observations and suggestions. Most recently, after weeks of watching broadcast coverage of the 2019 election in the UK, my concern over the state of ‘quality journalism’ was reinforced.
A common rant over highly partisan news coverage is one aspect of the problem, as illustrated by Fox News and CNN in the US. But through much of this last UK election, it seemed both Conservative and Labour Party supporters, along with politicians from the minor parties, were accusing broadcasters of overly partisan favoritism. For example, Channel 4’s Jon Snow has been accused of having a liberal bias in anchoring their news coverage. But partisan bias aside, which is even more evident in the US, partisan coverage is not my primary concern in the British case.
More importantly, broadcast news in the UK seems to be facing problems of quality coverage in several related ways that cumulatively contribute to polarizing the political process and unminding the civility of political discourse. I’ll provide a few problematic patterns.
Over-Simplify and Over-Exaggerate
First, we increasingly hear less from the mouths of politicians and candidates for office and more from journalists and the members of the public at large. While not a bad turn in itself, it has had negative consequences.
When journalists provide their summary synthesis of a candidate or campaign, it is inevitably very brief and dramatic. One could say this has long been guidance to even quality print news reporters: simplify and then exaggerate. This surely distorts news coverage, but broadcast journalism is particularly vulnerable due to the tremendous pressure to be exceedingly brief and conclusive – ending with a catchy theme. So leading journalists are led to over-simplify and over exaggerate and in the process, seldom allow politicians and candidates to speak for themselves. Perhaps news producers see politicians as too nuanced and long winded for live television news coverage, and more difficult to access and interview that their journalistic surrogates. But the resulting simplification and exaggeration can be misleading and polarizing.
Dramatically Contrasting Competing Points of View
A popular format for 2019 election coverage was moving a broadcasting crew across the UK to visit cities, towns, and villages that ‘represented’ leave, remain, or divided opinions on the Britain’s future in the EU. And during each stop, the team would broadcast short snippets of interviews with people on the street, in the pub, or in their homes. The idea of getting the views from the street was good, but these interviews sought out diverse, colorful, and often caustic viewpoints. One would call a candidate for office a liar, another would call a candidate a racist, and so on. Often, the interviews would end with concluding that the voters were forced to choose the lesser of various evils.
But of course, choosing four or five caustic or colorful interviewees off the street of any city is not truly representative, much less a systematic or scientific sampling of opinion. Rather than sampling opinions, the broadcasts showcase entertaining or jaw dropping insults, which convey a clear message: it is okay to insult the candidates for public office. This is cheap and quick and possibly entertaining, but it contributes to the toxicity and polarization of politics. Perhaps it is too costly to actually sample public opinion, but journalists should refrain from suggesting they are genuinely sampling opinion.
The Leading Question with No Such Thing as a Non-Opinion
An added element of interviews with the public is the prevalence of leading questions. With the journalist asking: “So you can’t really trust any of these candidates, can you?” What can you expect Joe or Joan public to say? Maybe the journalist discussed their views ahead of time, and simply want to push the interviewee to get to the point, but while going on air with a leading question might speed things up, it also leads journalists to over-simplify and exaggerate the public’s views. It may even create opinions when there are none. It is very common for members of the public to not have an opinion about many issues. Asking leading questions forces them to make up an opinion on the spot. This has been a well studied problem in survey research, when respondents are asked to respond to a question that they have no opinion about. It is also a problem for journalism that needs more study.
The Proverbial Horse Race
Finally, the public love a horse race encourages broadcasters to find a way to make any election into a horse race if at all possible. The weeks leading up to the 2019 UK election consistently showed a gap in the voting intentions in favor of the Conservative Party. But in the week and days before the election, pundits nervously claimed that there were signs of a narrowing of the polls, and a very real possibility of an upset. It not only didn’t happen, but post hoc, there seemed to be little sign of this narrowing, yet losers were more crushed than they might have otherwise been, and the winners were pleasantly surprised.
These are just a few examples of the ways in which journalistic practices might have gone wrong in ways that might well contribute to the toxicity of public discourse, and the polarization of public life. Perhaps this is not new. The old adage is that: If it bleeds, it leads. Notwithstanding, we are not just talking about car crashes but the coverage of candidates and elections for public office. People love to joke about politics and politicians. But journalistic coverage has gone beyond jokes to publicly cutting and insulting remarks that would come close to hate speech in another context.
This may well be a symptom of a decline of broadcast journalism that is driven by a raft of factors. More competition for the attention of viewers? Declining revenues and financing relative to demands? More focus on street reporting and immediacy, than on thoughtful synthesis? Efforts to entertain rather than to report? Whatever the causes, the problems may need to be recognized and agreed upon — that a problem exists and that there is a need to focus attention on higher quality journalism. There is a looming debate ahead over the future of public service broadcasting and that debate needs to address perceived risks to high quality broadcast journalism, and not become another example of sensational or exaggerated coverage.