The 2020 edition of the GII, co-published by WPO, INSEAD, and Cornell University, is dedicated to the theme of ‘Who Will Finance Innovation’? The 13th edition of the GII sheds light on the state of innovation financing by investigating the evolution of financing mechanisms for entrepreneurs and other innovators, and by pointing to progress and remaining challenges—including in the context of the economic slowdown induced by the COVID-19 pandemic. More information on the 2020 GII here.
I began graduate studies in the Department of Political Science at the University of Buffalo in 1969 when UB was called the State University of New York at Buffalo (SUNY-Buffalo). I had graduated from the University of Missouri at Columbia, where I was inspired by a comparative researcher, Professor David M. Wood, to pursue graduate study in political science. The COVID-19 pandemic and the turmoil it has caused reminded me of when I was at UB amid all the disruptions and student strikes on campus during the Vietnam (American) War. Dramatically different periods and problems, but somehow reminiscent.
My cohort arrived at the interim Ridge Lea Campus – a complex of single-story buildings in Amherst. At one point, I remember some were literally buried completely under heavy snow, causing the cancelling of some exams. While I never experienced the new Amherst campus, I had the benefit of fabulous faculty in the process of building a new department.
Professor Lester Milbrath, and his ladder of political participation and his turn to environmental research; philosopher of science Professor Paul Diesing with his focus on what scientists actually do; and urban politics Professor Donald Rosenthal, who introduced me to Banfield and Wilson and case studies of Chicago politics, have all passed away. However, they and other faculty, such as James Stimson, who left UB and is now the Raymond Dawson Distinguished Bicentennial Professor of Political Science Emeritus at the University of North Carolina at Chapel Hill, were such models of intellect, rigor and integrity that they continue to represent the department for me. And Professor Rudolf Wildenmann, even as a Visiting Professor in the Department from the University of Mannheim, were critical to my work. I almost joined him at Mannheim in 1973.
Of course, I also continue to value my fellow students. Coming from the Midwest, my first days of graduate studies were intimidating, but students quickly formed a supportive community. I have fond memories of meeting other students, such as Debbie Dunkle and Steve Peterson, who’ve become lifelong friends. We would meet for coffee and breakfast almost every morning in the Ridge Lea cafeteria. One highlight of our conversations was the frequent occasion when any of the grad students received a rejection letter. They would read it out loud for the group to compare and critique. Whenever a student is worried about a job, I tell them about our stacks of rejections, which I continue to find amusing.
At UB, I focused on urban and comparative politics but also on methods and quantitative data analyses, toting boxes of punch cards around and spending so much time at the central computing center submitting jobs on the big mainframe. SPSS was only being launched while I was a graduate student. I recall colleagues distrusting such software packages as they were too far removed from our own programming. I am sure that my affinity for data analysis created the opportunities I had to work with faculty – so central to my training – but also was key to my move into the study of the political aspects of computing.
My focus today is on Internet studies, most often from a political perspective. The field did not exist when I was in graduate school. In fact, I worked only about one year in a department of political science in my first job at the University of South Florida. Nevertheless, the ideas, theories and methods that I was introduced to at UB have remained central aspects of my work to this day. At every stage of my career, I felt UB had prepared me as well as any of my colleagues for the challenges of research and teaching. I thank the department for whatever success I’ve enjoyed in my career.
William H. Dutton, Emeritus Professor, University of Southern California and Oxford University
Professor Claude Welch
One of the University of Buffalo’s (UB) most outstanding professors, Claude Welch, began his career at UB in 1964 – before my arrival when UB became SUNY-Buffalo – and only recently retired as SUNY Distinguished Service Professor. Professor Welch has been putting together a history of UB’s Department of Political Science and reaching out to former graduate students for their own memories of their days at UB. I never had a class with Claude, but regret missing that opportunity. He has chaired or been a member of an amazing number of dissertation committees, and is one of the few professors I know of who has had a video produced to recognise him as a gifted teacher, entitled ‘Calling it a Career‘.
My thanks to Claude Welch for putting together his history of the department and reaching out to former students like myself. It made me realise how seldom I stop to recognise those who tried to teach me what political scientists do. But I’ve always appreciated their contributions to my education.
Way too much talk, research, and handwringing are all about how to stop people from seeing or believing disinformation, such as the latest conspiracy theories. But pushing governments and platforms or anyone to censor information is not only ineffective in the digital age, but also likely to be dysfunctional – such as in activating the proverbial Barbara Streisand effect. You will only generate more interest in the information you want to censor. Moreover, you will not communicate the facts, narrative, or truth, as you see it.
Alternatively, think about two other ways to grapple with misinformation.
First, place greater trust in people – Internet users, for example, to be more intelligent and more discerning. Almost every empirical study of how people actually use the Internet and related digital technologies like social media indicates that most people who are interested in a topic will look at multiple sources of information.* If they are uncertain or suspicious of one source, they will double or triple check the information, such as by using search or going to a trusted source, such as Wikipedia or an official Web site. Most theories that frighten us about being caught in an echo chamber or filter bubble of false information are technologically deterministic and do not look carefully at how people actually look for and use information. It is clear that the proponents of censorship almost always assume that people are stupid. Only they know how to find the correct information!
Secondly, and perhaps most importantly, put more effort into communicating the right news, information, or facts, rather than trying to block other information. It seems increasingly clear to me that too many government agencies and academic institutions – as two examples – are too complacent about reaching their audiences. They might set up a Web site, and post a report online, but not really put major effort into reaching out to ensure that a larger audience is aware of the work, can access it, and understand its message. Think about popular conspiracy theories, like QAnon. They have an evolving narrative, a distributed network of people sharing and helping to distribute their messages. They are motivated and creative in getting this information out. Legitimate and more authoritative sources of information need to be just as clever, if not cleverer and more motivated and ingenious in figuring how a narrative and various outlets will help them reach their audiences in not only digestible but compelling ways.
In the case of QAnon, I agree with a recent post by Abby Ohlheiser that it’s ‘too late to stop QAnon with fact checks and account bans’.** But it is not too late to stop being complacent about how you and your colleagues and organization communicate in this digital world. You need to be creative, smart and motivated to reach audiences. You may be an authority in your own eyes, but few people will come to you as a source of information. Putting something online won’t suffice. If you or your unit has important information, such as about protecting yourself in a pandemic, then you need to reach out to audiences that matter using all the tools available on Twitter, WordPress, Facebook, Instagram, TikTok, LinkedIn, and via the press.
As hypocrite in chief, at least I am writing this blog. But far more would need to be done in order to communicate this message. Agree?
* For example, see: Dutton, W. H., Reisdorf, B. C., Blank, G., Dubois, E., and Fernandez, L. (2019), ‘The Internet and Access to Information About Politics: Searching Through Filter Bubbles, Echo Chambers, and Disinformation’, pp. 228-247 in Graham, M., and Dutton, W. H. (eds), Society and the Internet: How Networks of Information and Communication are Changing our Lives, 2nd Edition. Oxford: Oxford University Press. An earlier version of this paper is online at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2960697
We are conducting weekly surveys of the general public in the UK. The questions address issues around how the public are using various media to understand the pandemic and the best approaches to protecting their health. I will add to this blog from time to time to up-date you on our progress, but I’d also invite anyone with a serious interest in this research to follow the project web site at: https://ahc.leeds.ac.uk/communicating_the_pandemic
Universities are in the process of telling faculty, students, parents, and the larger public about how they intend to respond to the pandemic of COVID-19. Many decisions have been taken about how classes will be held in the coming academic year. In this context, educators are discussing how they expect all the various actors and stakeholders to respond to different strategies and what this means for the future of higher education. Is this crisis an opportunity for fast tracking the sector to more efficient and affordable approaches to education, if not a major shift to online learning, or are we witnessing an inevitable train wreck for the future of higher education? Alternatively, will most institutions choose to muddle through this pandemic before reverting to more conventional approaches. Simply search online for ‘COVID-19 and the future of higher education’ and you will find a large number of articles, interviews, and opinion pieces.
I have retired from university teaching and administration. Nevertheless, after decades of teaching and working in higher education, and with a long-term interest and research in online learning and education (Dutton and Loader 2002), I have been concerned about the challenges of moving online and have tried to track unfolding developments and reflect on what should be done.
In following this sector, I have been seriously impressed with the significant steps that have been taken by many universities. Some moved their recent graduation ceremonies completely online albeit many of these institutions promise to invite students back for the real thing in the future. Some universities have chosen to move to online courses completely or to varying degrees in various scenarios of blended or hybrid approaches to delivering courses. And a number are offering more choices to students, such as to defer, take their courses online, offer hybrid (online and in class), or physically attend classes that respect social distancing. All these options are approached in the midst of uncertainty over whether fewer or more domestic and international students will want to attend classes, be able to take online courses, live on campus, and pay the going rates of tuition.
My main concern in following these developments is the need to learn from this real-world, natural experiment occurring right before our eyes. At a recent online discussion of the transformation of the classroom in higher education, there was an observation of one panelist that captured a shared sense that very little systematic empirical research is being done to track and assess developments. If that is true, then an ambitious research agenda needs to be developed as soon as possible.
There has already been reporting on early experiences with online education in the aftermath of face-to-face teaching of courses being discontinued at nearly all levels of education, immediately following the spread of COVID-19. There are early predictions of likely financial and pedagogical implications. And many discussions within and across disciplines about how to teach online. But more systematic empirical research on actual impacts needs to be undertaken. So, my major point is that this is the time to capture the lessons being learned by higher educational institutions over the coming year, initially by developing a strong research agenda.
For a start, educators should be talking to those at innovative institutions of higher education. Even quite traditional universities, such as Oxford, have been doing online education, such as through their Department of Continuing Education. They have over 90 online courses, and some of the first were philosophy courses, where I was surprised to learn that discussion forums worked exceptionally well. There are also online universities, for example, and universities that have been founded and have years of experience in remote or distance education, such as a set of open universities like the Open University of Catalonia(Universitat Oberta de Catalunya) and the first Open University which is based in the UK. Can we learn from them?
I had an opportunity to sit down with two current and former faculty members of the UK’s Open University, based in Milton Keynes. Established in 1969, the OU has been focused on teaching part-time, mature students, studying alongside adult commitments of work and family, not necessarily with traditional school educational backgrounds, who cannot or choose not to attend traditional campus-based universities. They were able to share lessons learned over the years in an institution that was designed for remote learning, often using broadcasting and the mail for course materials, with a large number of part-time tutors supporting students in small groups, including marking and commenting on each individual’s course work. Now materials and tuition are largely delivered online, although most qualifications will include the option of a limited number of face-to-face sessions.
They know the challenges of online and other remote teaching and learning, such as the difficulties of synchronous sessions when many are in the workplace or involved with child-care. They have learned and responded to the expectations of today’s students for multiple media in presentations, including not only text but pictures, case studies, videos, games, audio recordings, virtual laboratories and more, although varied by the course and appropriate to the discipline. There is no such thing as one form of online class, when how teachers approach a chemistry class will be very different from a math or from a philosophy course.
The OU has dealt for decades with issues of accessibility given the mode of teaching and learning, which campus-based universities would have to address if more of their teaching was done online. And the OU and other open universities have found it critical for teams rather than individuals to build courses, given the different skill sets required for the content and its delivery. Traditional campus-based courses are still delivered primarily by one faculty member, possibly with teaching assistants, rather than a team with multiple backgrounds.
More importantly, given the range of approaches taken by over four thousand universities (degree-granting post-secondary institutions) in the USA alone, this coming academic year should provide an unparalleled opportunity to discover what works well across different kinds of courses and institutions. There will still be problems with such issues as self-selection, with universities making decisions on whether to go online or follow other models. However, this is a common problem of comparative research that should not prevent strong studies.
Hopefully, major research councils should be calling for grant research on the impact of changes underway in higher education. Surely this is being done, but I have not run across major empirical research projects in this area. Universities might be good at doing research, but very few institutions are good at critically researching themselves. They are in a competitive enterprise. That said, education departments at major universities around the world must see this as a once in a lifetime opportunity to study the impact of major innovations in higher education. And there is a small set of academics with a focus on online and educational innovations that could step up to meet this need.
In short, the conversation should quickly be shifting from how universities will respond to this crisis to the development of empirical research on what different universities have chosen to do, how these strategies were actually implemented, and with what impact on learning, education, and the larger institution. This is not a new set of questions for the field, but this is an unprecedented opportunity to gain systematic empirical evidence from field research and interviews with those at the leading-edge of (mass) remote teaching. It is not too late to be focusing on the development of an ambitious research agenda for education post COVID-19. I cannot think of a more important focus for researchers with experience and a focus on learning and education.
Dutton, W. H. and Loader, B. D. (2002) (eds.), Digital Academe: New Media and Institutions in Higher Education and Learning, London: Taylor & Francis/Routledge.
 A colleague participated in a two-day conference on ‘teaching and learning mathematics online’ sponsored by three relevant learned societies for maths and stats. It included about 500 people who attended on a registered basis, with another 30 or 40 joining on particular session via YouTube. About 1000 are following it up in some formal way. See: http://talmo.uk/
 My thanks to Lindsey Court, a Staff Tutor and Senior Lecturer in the OU’s School of Computing & Communications; and Derek Goldrei, an OU Honorary Associate, retired as Staff Tutor and Senior Lecturer in Mathematics, formerly Deputy Director of the Undergraduate Maths Programme, who is also an Emeritus Fellow of Mansfield College at Oxford University.
The COVID-19 pandemic has driven the Internet and related social media and digital technologies to the forefront of societies across the globe. Whether in supporting social distancing, working at home, or online courses, people are increasingly dependent on online media for everyday life and work. If you are teaching courses on the social aspects of the Internet, social media, and life or work in the digital age, you might want to consider a reader that covers many of the key technical and social issues.
Please take a look at the contents of the 2nd Edition of Society and the Internet (OUP 2019), which is available in paperback and electronic editions. Information about the book is available online here.
Whether you are considering readings for your Fall/Autumn courses, or simply have an interest in the many social issues surrounding digital media, you may find this book of value. From Manuel Castells’ Foreword to Vint Cerf’s concluding chapter, you find a diverse mix of contributions that show how students and faculty can study the social shaping and societal implications of digital media.
In addition to Manuel Castells and Vint Cerf along with the editors, our contributors include: Maria Bada, Grant Blank, Samantha Bradshaw, David Bray, Antonio A. Casilli, Sadie Creese, Matthew David, Laura DeNardis, Martin Dittus, Elizabeth Dubois, Laleah Fernandez, Sandra González-Bailón, Scott Hale, Eszter Hargittai, Philip N. Howard, Peter John, Silvia Majó Vázquez, Helen Margetts, Marina Micheli, Christopher Millard, Lisa Nakamura, Victoria Nash, Gina Neff, Eli Noam, Sanna Ojanperä, Julian Posada, Anabel Quan-Hasse, Jack Linchuan, Lee Raine, Bianca Reisdorf, Ralph Schroeder, Limor Shifman, Ruth Shillair, Greg Taylor, Hua Wang, Barry Wellman, and Renwen Zhang. Together, these authors offer one of the most useful and engaging collections on the social aspects of the Internet and related digital media available for teaching.
Thanks for your own work in this field, at an incredible period of time for Internet and new media studies of communication and technology.
For decades I have been concerned over the fragility of information and whether ephemerality or the transitory nature of information and communication is just an inevitable feature of the digital age. I therefore frequently look back at a talk I gave on the Internet to a conference of historians held in Oxford in the early 2000s. Given that I was speaking to historians, at a time when I was the founding director of the Oxford Internet Institute, one key theme of my talk concerned the major ways in which content on the Web was unlikely to be preserved. The Internet community did not have adequate plans and strategies for preserving the Internet, Web and related online content. I thought they would be engaged – if not frightened – by a shift of content to online media when it might mean losing much of our history with respect to data, documents, letters, and more.
My audience seemed interested but unmoved. A historian from the audience chatted with me after the talk to explain that this is not new. Historians have always worked in piecing together history from letters found in a shoebox stored in an attic, tomb stones, and so on – not from systematically recorded archives, even though fragments of such records exist in many libraries, museums, and archives. This is nothing new to efforts aimed at writing or reconstructing history.
This attitude frightened me even more. From my perspective, perhaps the historians had not seen anything yet. And I am continually reminded of this problem. Of course, there have been brilliant efforts to preserve online, digital content, such as the ‘Way Back Machine’, an initiative of the Internet Archive,[i] which indicates it has saved over 446 billion web pages. Yet the archive and its Way Back Machine have become a subscription service and have dropped out of the limelight they shared in the early days of the Web. The archive is also being limited by concerns over copyright that are leading them to reduce valuable services, such as their digital library.[ii]
But a recent and more personal experience brought all of this to the forefront of my thinking. I always print to save a hard copy of anything of significance (to me) that I write. That may seem quaint, but time and again, it has saved me from losing work that was stored on out of date media, such as floppy discs, or failing journals. I recently wanted to share a copy of a piece I did for a journal of the UK’s Economic and Social Research Council (ESRC), written in 1994, when I was director of an ESRC programme. This time my system failed me and I could not find it in my files.
This was a short piece that the ESRC published in one of its journals called Social Sciences. Being a social scientist, my article focused on the problematic mindset of social scientists regarding outreach (Dutton 1994). Too often, I argued, a (social) scientist thought they were through with outreach once they published an article. The way I put it was that many social scientists believed in sort of a ‘trickle-down’ theory of outreach. Once their work was published, the findings and their implications will eventually trickle down to those who might benefit from their insights.
Today, all disciplines of the sciences are far more focused on outreach and the impact of research. Many research assessment exercises require evidence of the impact of research as a basis for assessment. And individual academics, research units, departments and universities are becoming almost too focused on getting the word out to the world about their research and related achievements. Outreach has become a major aspect of contemporary academic and not-for-profit research enterprises. There is even an Association for Academic Outreach.[iii] One only needs to reflect on the innovative and competitive race to a vaccine for COVID-19, where at least 75 candidate vaccines are in preclinical or clinical evaluation[iv], to see how robust and important outreach has become. Nevertheless, outreach does not necessarily translate into preservation of academic work.
So – lo and behold – I could not find a copy of my piece on ‘Trickle-Down Social Science’. I recall seeing it in my files, but given moves back and forth across the Atlantic, it had vanished without a trace. I searched online for it, and found my books and articles that referenced it, but no copy of the article. I tried the Way Back Machine, but it was not on the Web, as the journal Social Sciences in those days did not put its publication online. I wrote the ESRC, as they might have an archive of their journal. They kindly replied that they not only did not have a copy of the article (from that far back), but, more surprisingly, they did not even have a copy of Social Sciences in their archives. So, 1994 is such ancient history that even revered institutions like the ESRC do not keep copies of their publications. [A former student read this blog and sent me a photocopy, which I used to create a new version of my little viewpoint piece from a quarter-century earlier.]
Well, this little personal experience reminded me of my practice of keeping copies and reinforced the obvious conclusion that I need to preserve my own work, as I had tried to do, and do a more consistent job of it in the process! The toppling of real, analogue statues across the world selfishly reminded me of the need to preserve my own far less significant – if not insignificant – historical record and not to count on anyone else doing this for me.
So, preserve your own work and don’t rely on the Internet, Web, big data, or any other person to save your work. Take it from C. Wright Mills (1952), any academic should devote considerable time to their files. While Mills argued that maintaining one’s files was a central aspect of ‘intellectual craftsmanship’, even he did not focus on their preservation.
That said, if anyone has a copy of ‘Trickle-Down Social Science’, name your price. 😉
Today’s newspapers have wonderfully conflicting stories. One story is about Ministers of Parliament (MPs) in the UK being angry over their ‘virtual parliament’ coming to an end.* The other story is the opposite, about the Prime Minister, Boris Johnson, facing criticism from his Cabinet because they are continuing to meet via online video conferencing rather than getting together for face-to-face cabinet meetings.** These are fascinating debates to follow, especially in the added context of US debates over the US Supreme Court, and Congress, particularly some committees, meeting online and in hybrid forms. They are complex, multi-layered debates that will have consequences not only for judicial and legislative processes but also their outcomes. And we all have opinions about it.
Before mentioning the role of the coronavirus pandemic, I would like to make one simple point. It is generally supported from decades of research on electronic meetings focused on the costs and benefits of meeting via such options as text-only online, voice-only (phone calls or conferencing), video conferencing, or face-to-face. Obviously, if an information task involves only the transfer of information, then simply using text-based online media, like an email, is the most efficient approach and may have no consequence on the outcome. However, if the task involves negotiation, bargaining, or other interpersonal judgements, then it would be better to use media with more ‘social presence’.*** Face-to-face, in-person meetings have the highest level of social presence, other things equal, followed by video conferencing, followed by only text-based telecommunications. Arguably, any transfer of information is in some part a negotiation, such as ‘please listen’, and some in person meetings, such as a teacher speaking in a large lecture hall can have little social presence. That said, some information tasks are relatively more focused on negotiation, such as arriving at a group decision or judgement. If you are simply giving or receiving information, it is more efficient to use online media. If negotiating or making a judgement, particularly as a group, it is better to meet face to face.
However, this last call depends on your status in the group. If you are the leader or most influential in the group, it is better (for you) to meet face-to-face, as this will enable you to best assert your authority. If you are less influential in the group meeting, it might well be better for you to meet online, as text- or voice-only such as a phone call can have a leveling effect, making it more difficult for those at a higher status to dominate the discussion. The choice of medium is complicated as it could have redistributive versus pareto-optimal implications. Whatever you decide, some might be better off and others worse off.
With these issues in mind, the best resolution I’ve found came out of a study of that organizations that concluded it was geography that still mattered the most.**** It was most efficient to be where you need to be for face-to-face communication. For example, back office operations at a bank do not need to be in a central city because it is only important to enable those in the back office to communicate well with one another. They can be located outside of a high-rent district in the city to a more remote back office. In contrast, the top management of a bank would need to have good communication with executives at different businesses, law firms, accounting firms, and so forth, creating an argument for them to be located in the city – where face to face communication will be enabled with other executives. You should try to locate where you most need to have face-to-face communication and rely more on online media for remote communication for less critical information and communication tasks.
Therefore, the key question is not whether to use online or face-to-face communication, but where you should be in order to facilitate face-to-face communication with the most critical people you are meeting with. Here is where the problems arise for politicians, legislators, and (possibly) judges. Should they be closer to their constituents, their colleagues, the leaders of their party, the defendant, the media, or their staff.
The coronavirus pandemic simplified this calculus, as they were required to stay at home and use online media. As the lock downs ease, the experience with working online might lead some to wish to remain online, but the interests of most politicians, including parliamentarians and members of congress will be to be many places at once in order to work with many different kinds of actors critical to their role in politics and government. In this situation, online media will help people to be where they most need to be at any given time to meet face-to-face with the most critical groups.
Sounds simple, but it is not. Ideally, this understanding should lead legislatures and parliaments and executives to enable their colleagues to have options. Tell them: “Be where you should to have the most important conversations you can have today – to be present in the most critical meetings.” Use online media to follow, contribute to, and otherwise participate in activities that are less critical. You might well need to be left alone to write, of example. In some respects, these issues might lie in part behind moves to ‘hybrid’ virtual legislatures, and ‘hybrid’ online teaching options, so that some activities can be moved online, and some remain face-to-face. But choices need to be more fine-grained and flexible than most hybrid models appear to be.
I’ve glossed over many issues but hope to have moved some people away from wondering which is better: virtual or real face-to-face communication. That is not the right question.
*Sebastian Payne, (2020), ‘Anger among MPs over end of ‘virtual parliament’’, Financial Times, Wednesday 3 June: 2.
**George Parker, (2020), ‘Unrest as Johnson’s ‘Potemkin cabinet no longer takes decisions’’, Financial Times, 3 June:
*** Social presence, and its relationship to different communication media, emerged from some terrific experiments conducted and reported by Short, J., Williams, E., and Christie, B. (1976), The Social Psychology of Telecommunications (London: John Wiley and Sons).
****Goddard, J., and Richardson, R., (1996), ‘Why Geography Will Still Matter: What Jobs Go Where?’, pp. 197-214 in Dutton, W. H. (ed.), Information and Communication Technologies – Visions and Realities. (Oxford: Oxford University Press).
Finally, a short leaflet is available on the site, with comments on the book from Professors W. Lance Bennett, Michael X. Delli Carpini, and Laura DeNardis. I was not aware of these comments, with one exception, until today – so I am truly grateful to such stellar figures in the field for contributing their views on this volume.
Digital politics has been a burgeoning field for years, but with the approach of elections in the US and around the world in the context of a pandemic, Brexit, and breaking cold wars, it could not be more pertinent than today. If you are considering texts for your (online) courses in political communication, media and politics, Internet studies, or digital politics, do take a look at the range and quality of perspectives offered by the contributors to this new book. Provide yourself and your students with valuable insights on issues framed for high quality research.
List of Contributors:
Nick Anstead, London School of Economics and Political Science; Jay G. Blumler, University of Leeds and University of Maryland; Andrew Chadwick, Loughborough University; Stephen Coleman, University of Leeds; Alexi Drew, King’s College London and Charles University, Prague; Elizabeth Dubois, University of Ottawa; Laleah Fernandez, Michigan State University; Heather Ford, University of Technology Sydney; M. I. Franklin, Goldsmiths, University of London; Paolo Gerbaudo, King’s College London; Dave Karpf, George Washington University; Leah Lievrouw, University of California, Los Angeles; Wan-Ying Lin, City University of Hong Kong; Florian Martin-Bariteau, University of Ottawa; Declan McDowell-Naylor, Cardiff University; Giles Moss, University of Leeds; Ben O’Loughlin, Royal Holloway, University of London; Patrícia Rossini, University of Liverpool; Volker Schneider, University of Konstanz; Lone Sorensen, University of Huddersfield; Scott Wright, University of Melbourne; Xinzhi Zhang, Hong Kong Baptist University.
In the wake of the Coronavirus pandemic, with so many organizations and activities moving online, I’ve seen a remarkable push to ‘professionalize’ [for want of a better word] everything online. You might think that is a good thing, but to me, it is undermining, if not destroying, the free and open culture of the Internet. For example, I can sit down and draft a blog and post it in seconds without fear with the hope that a few people besides myself might enjoy it. It’s fun to share ideas and issues.
Increasingly I hear colleagues talking about doing an event online in a more ‘professional’ way. They want high production value, even though they are shooting a talk, not a major motion picture, or an interview for a major news channel. They need all the organisational trappings, corporate logos, and branding down to the right font.
Of course, I whine, protest, and argue that it is okay to relax a bit online – it can be more ‘Internety’ and that is fine – that is what is special about the Internet and social media. But that does not translate well for those trying to move their professional organizations, meetings, marketing, outreach, courses, and more onto the Internet – and they are bulldozing the culture of the Internet as they do.
I also see the consequences of this transition in my inbox. Email is increasingly dominated by messages from institutions, organizations, campaigns, candidates, and news organizations dressed in all their corporate style guides. Instead of a serious letter sent by snail mail on corporate letterhead, I get more emails with the image of a serious letter on corporate letterhead attached. It is like telemarketing has moved onto the Internet big time, giving me so much to delete before reading.
This invasion of professionalism into all the nooks and crannies of the Internet brings to mind the late John Perry Barlow’s Declaration of Independence. Every year I gain more respect for his vision in his 1996 ‘A Declaration of the Independence of Cyberspace’, which you can read here: https://www.eff.org/cyberspace-independence If he were alive today, he would be so disappointed.