An engaging but provocative article in the Guardian suggested that a woman’s daughter said ‘no’ to Oxbridge institutions by choosing to join an innovative programme at Leeds University. I simply would like to suggest that her daughter did not reject the Oxbridge universities. Instead, she positively pursued a degree programme she found more attractive and most relevant to her interests – a history of art degree at Leeds University’s School of Fine Art. Her mother said is was ‘radical’ and was right up her daughter’s street. Wonderful. That is a win for Leeds.
Too often, universities and educational institutions can forget that it is not simply their general reputation or brand that attracts students. The best students are looking for programmes of direct relevance to their vision of their future. It will be the institutions that are continually seeking to strengthen programmes and innovate in their educational offerings that will succeed in attracting these students who are making informed choices.
Having been a former faculty member at Oxford, as well as a number of other institutions, including a visiting professorship at Leeds, it is possible for me to argue that this focus on educational degree programmes is one of the major reasons that Oxford has been so successful. Many examples come to mind, but consider two that are most obvious to me. First, it has continued to build on its strengths, such as its PPE (Philosophy, Politics, and Economics) degree, and secondly, innovate, such as in establishing the Oxford Internet Institute (OII). At the OII, where I taught, I was continually and pleasantly surprised to speak with applicants and students who convinced me that they only applied to Oxford to study at the OII. They were truly interested in the societal implications of the Internet and related media and a post-graduate degree programmed designed to address their particular interests.
So congratulations to Leeds University for putting together a programme that attracted this parent’s daughter. Faculty at Leeds, and Oxford, are doing exactly what they need to do in order to continue climbing in the rankings of UK universities. General university reputations matter, but exciting and innovative degree offerings can matter more.
As a student of, and advocate for, digital citizens of the Fifth Estate, I have been seriously interested in journalism studies. So I welcomed the opportunity to attend a symposium organized by the School of Media and Communication at Leeds University by virtue of being a Visiting Professor at the School this year. It was entitled ‘Distinctive Roles for Public Service Journalism in Challenging Times’. The event brought practitioners, mainly from the BBC, together with academics, for a set of well-chosen topics, outlined below. The symposium adhered to the Chatham House Rule, so I can’t attribute quotes to individuals, but I will try to capture some of the ways in which the discussions stimulated my own thinking about ‘public service journalism’ in the Internet Age.
Held on 27 November, the one-day event was organized by Professor Stephen Coleman at Leeds, and Ric Bailey, from the BBC, who is a Visiting Professor at Leeds. I presume that Ric Bailey took a strong role with Stephen in bringing speakers from the BBC and Ric moderated the entire day of discussion. This academic-practitioner collaboration was key to the day’s success.
The symposium began with a presentation by Joanna Carr, Head of Current Affairs at the BBC, who covered key challenges facing public service broadcasters. This was followed immediately by a panel led by Joanna and John Corner, a Visiting Professor in the School of Media and Communication at the University of Leeds, formerly based at Liverpool University,on the challenges of reporting and explaining complex issues covered by the media, such as ‘austerity’, climate change, or Brexit. The presentation and panel drove home some key themes for me of the entire day – mainly around the thought and craft that professional journalists put into their strategies for putting audiences at the heart of their work.
I approached this panel with some level of skepticism about complexity as an issue. First, my own academic colleagues too often lament that their work is too complex to convey in a more accessible way. But they nevertheless come up with engaging titles for their books, and abstracts for their articles, so it is not impossible to simplify. Complexity is not an acceptable excuse for being unclear. Secondly, I can never forget an editor of a prestigious news magazine once telling me that she instructions to her writers was to ‘simplify and then exaggerate’. I’m simplifying, but nevertheless her phrase worried me. Simplification might be a central problem facing journalism.
However, this panel won me over to the challenges facing good journalists. It drove home the degree that leading journalists are truly focused on reaching their audiences with coverage that is both engaging and understandable. As one speaker reminded us: “You can’t force people to eat their greens”, or to listen to their news coverage.
So the ‘craft skills’ that journalists bring to the table in selecting, defining, and communicating stories is a huge contribution to the public, what one panelist referred to as ‘BBC simplification’ is not to simplify and exaggerate to gain readers or viewers, but simplify to deliver a public service. They seek to avoid ‘elite speech’, even though some well-regarded journalists believed in talking to elites rather than the mass public, and not simply report what the subjects of the news say freely, but to structure and sequence the flow of complex stories and determine what needs to be ‘dug out’ through good interviewing skills, often conducted in a highly politicized space. Their efforts are clearly around adding value to the news, not simply reporting it.
There was an interesting discussion of the differences in complexity across issues, such as Brexit versus climate change. Some complex issues are abstract and don’t have the ‘lighting flashes’ that that make some events, such as a crash, relatively easier to report. It also seemed to me that some issues are complicated but some well-known fundamentals, such as climate change, while others, like Brexit, are impossible to know precisely as they are unfolding and unpredictable futures – what the former US Secretary of Defense, Donald Rumsfeld, famously called ‘known unknowns’.
The second panel focused on data journalism, kicked off by Professor Chris Anderson of Leeds, who spoke about some of the continuities and discontinuities that data journalism brings to traditional journalistic practices. John Walton, who leads the BBC data journalism team at the BBC, followed with an overview of their work. Chris focused more on the discontinuities, but I kept thinking of data journalism as a continuation and growing sophistication of a long tradition of journalists valuing data. Social scientists are often advised to provide some percentages in their press releases to increase the likelihood of a story being picked up. But today, the best news organizations are developing more sophisticated teams within their own organization, like the BBC journalism team, to locate and analyze data that can create news items, often in collaboration with others. Of course, the same trend towards more collaborative and team research is evident across the social sciences as data sciences in academia as well..
After lunch, Professor Jay Blumler gave a brief talk that identified some of the new challenges facing investigative journalism. He surveyed the changing context of journalism as well as the enduring value of journalistic roles, such as in exposing wrongs, before providing a litany of challenges facing investigative journalism, such as when the targets of investigative journalism are overwhelmed and find it difficult to reply in a timely and comprehensive manner. He also argued for journalists more explicitly considering the social implications of journalism, such as the degree to which investigative reporting might lead politicians and other public figures to consider themselves ‘sitting ducks’ for the media. What impact will this have on the willingness of individuals to step into the public arena? His talk was followed by responses and additional input from Gail Champion, Editor of the BBC programme, File on 4, and Phil Abrams, who gave impressive examples of stories that got things right, and a few where they ‘got things wrong’, but learn from them.
This panel was followed by one focused on the enduring challenge of moving journalism beyond its centre of gravity in the London/Westminster bubble, such as with the decision to locate the new Channel 4 headquarters in Leeds. Professor Katy Parry led off this panel, followed by Tim Smith, Regional Head of BBC for Yorkshire, and Andrew Sheldon, Creative Director of True North TV. I found it amazing that the politics of broadcasting in the UK remains so focused on the nations and regions, such as in respect to the distribution of production and original content. The BBC and other major broadcasters in the UK have such national prestige that the locations of new headquarters, such as Channel 4’s recent decision to build in Leeds, can be very significant to attracting talent outside the London bubble. But even more interesting to me was the degree that the Internet and social media as well as on-demand streaming video was not viewed as a threat to broadcasting in the UK, as it would be in the US. In fact, examples arose of Netflix investing in UK content and production skills.
The final summary panel featured the symposium’s academic organizer, Professor Stephen Coleman, who nicely captured and built on the key themes of the day. His remarks were followed by a panel-led discussion. Stephen emphasized the motives of what he called ‘public service journalism’ by comparing public service media organizations to public universities, such as Leeds, where there are legitimate demands for a commitment to justice, accountability, and a civic – citizen – orientation.
This was of course a friendly and receptive audience for journalists. Nevertheless, I was left more convinced than ever that public service broadcasting is alive and well in the UK through the BBC and other public service broadcast journalism, and that collaboration between practitioners and academics, as orchestrated on the day, adds real value to both.
I had a short but pleasant visit to the School of Media and Communication at the University of Leeds that provided me an opportunity to catch up with new and old colleagues. The School has made some brilliant new hires, such as Christopher Anderson. Chris is finishing his first year at Leeds with a new and timely book, forthcoming in 2018 through Oxford University Press, entitled Apostles of Certainty: Data Journalism and the Politics of Doubt.
The University of Leeds is also home to one of my oldest and enduring colleagues, mentors and friends in the UK, Professor Jay G. Blumler. Jay first took a position at Leeds as Granada Television Research Fellow in 1963, going on to direct his Centre for Television Research. He has taught at a number of universities since, but continues his affiliation with Leeds today as an Emeritus Professor.
On my very first trip to Leeds in the early 1980s, I stayed at Jay’s home, and recall watching Top of the Pops with his family. Lo and Behold, a rerun of that classic was on television decades later, when I walked back into Jay’s home after dinner this past Friday evening. But a more important, enduring feature of my return, was Jay’s continuing pursuit of creating – not just listening to – music, a charming aspect of his entire career. For example, Jay often entertains his academic audiences with brief refrains from a wide range of songs. He has a clear, baritone voice that led to him being involved in, and most often organizing, all sorts of singing groups throughout his life – a topic we discussed that evening.
Even before I was born (if you can imagine that), in 1944, Jay was part of a quartet of American servicemen studying Russian language at Georgetown University. They called themselves ‘The Four Freedoms’, playing off of FDR’s Four Freedoms speech, given in 1941. A colleague who heard them sing arranged for Jay and his quartet to perform at a recording session for the Folk Song Division at the Library of Congress (photo below).
In 1946, while still stationed in Berlin, Jay was Chair of the American Veterans Committee, a group he helped found and organize in Berlin. In that role, he was invited to have tea with Eleanor Roosevelt when she visited the city. She had heard of some of the charity work the committee had done and asked to meet with them. A diary of her day in Berlin mentions her conversations at a ‘soldiers club’ in the last paragraph.
After the service, Jay taught Social and Political Theory at Ruskin College, Oxford, serving several years as Resident Tutor at the Rookery, later called the Ruskin College Academic Building. As the tutor, he formed another group, called ‘Jay and the Rooks’ (photo below).
If you ever have the opportunity to visit with Jay, don’t hesitate to ask him if an appropriate tune comes to mind. It will. I am delighted that Jay decided to pursue an academic rather than a singing career, as he has done so much to advance the field of communication, such as in serving as President of the ICA, and advancing studies of political communication in particular. However, I am so happy that he has found ways to spice up his and others’ academic presentations with an occasional song.