The Values Added by Professional Journalists – and Collaboration with Academics

As a student of, and advocate for, digital citizens of the Fifth Estate, I have been seriously interested in journalism studies. So I welcomed the opportunity to attend a symposium organized by the School of Media and Communication at Leeds University by virtue of being a Visiting Professor at the School this year. It was entitled ‘Distinctive Roles for Public Service Journalism in Challenging Times’. The event brought practitioners, mainly from the BBC, together with academics, for a set of well-chosen topics, outlined below. The symposium adhered to the Chatham House Rule, so I can’t attribute quotes to individuals, but I will try to capture some of the ways in which the discussions stimulated my own thinking about ‘public service journalism’ in the Internet Age.

Held on 27 November, the one-day event was organized by Professor Stephen Coleman at Leeds, and Ric Bailey, from the BBC, who is a Visiting Professor at Leeds. I presume that Ric Bailey took a strong role with Stephen in bringing speakers from the BBC and Ric moderated the entire day of discussion. This academic-practitioner collaboration was key to the day’s success.

The symposium began with a presentation by Joanna Carr, Head of Current Affairs at the BBC, who covered key challenges facing public service broadcasters. This was followed immediately by a panel led by Joanna and John Corner, a Visiting Professor in the School of Media and Communication at the University of Leeds, formerly based at Liverpool University,on the challenges of reporting and explaining complex issues covered by the media, such as ‘austerity’, climate change, or Brexit. The presentation and panel drove home some key themes for me of the entire day – mainly around the thought and craft that professional journalists put into their strategies for putting audiences at the heart of their work.

I approached this panel with some level of skepticism about complexity as an issue. First, my own academic colleagues too often lament that their work is too complex to convey in a more accessible way. But they nevertheless come up with engaging titles for their books, and abstracts for their articles, so it is not impossible to simplify. Complexity is not an acceptable excuse for being unclear. Secondly, I can never forget an editor of a prestigious news magazine once telling me that she instructions to her writers was to ‘simplify and then exaggerate’. I’m simplifying, but nevertheless her phrase worried me. Simplification might be a central problem facing journalism.

However, this panel won me over to the challenges facing good journalists. It drove home the degree that leading journalists are truly focused on reaching their audiences with coverage that is both engaging and understandable. As one speaker reminded us: “You can’t force people to eat their greens”, or to listen to their news coverage.

So the ‘craft skills’ that journalists bring to the table in selecting, defining, and communicating stories is a huge contribution to the public, what one panelist referred to as ‘BBC simplification’ is not to simplify and exaggerate to gain readers or viewers, but simplify to deliver a public service. They seek to avoid ‘elite speech’, even though some well-regarded journalists believed in talking to elites rather than the mass public, and not simply report what the subjects of the news say freely, but to structure and sequence the flow of complex stories and determine what needs to be ‘dug out’ through good interviewing skills, often conducted in a highly politicized space. Their efforts are clearly around adding value to the news, not simply reporting it.

There was an interesting discussion of the differences in complexity across issues, such as Brexit versus climate change. Some complex issues are abstract and don’t have the ‘lighting flashes’ that that make some events, such as a crash, relatively easier to report. It also seemed to me that some issues are complicated but some well-known fundamentals, such as climate change, while others, like Brexit, are impossible to know precisely as they are unfolding and unpredictable futures – what the former US Secretary of Defense, Donald Rumsfeld, famously called ‘known unknowns’.[1]

The second panel focused on data journalism, kicked off by Professor Chris Anderson of Leeds, who spoke about some of the continuities and discontinuities that data journalism brings to traditional journalistic practices. John Walton, who leads the BBC data journalism team at the BBC, followed with an overview of their work. Chris focused more on the discontinuities, but I kept thinking of data journalism as a continuation and growing sophistication of a long tradition of journalists valuing data. Social scientists are often advised to provide some percentages in their press releases to increase the likelihood of a story being picked up. But today, the best news organizations are developing more sophisticated teams within their own organization, like the BBC journalism team, to locate and analyze data that can create news items, often in collaboration with others. Of course, the same trend towards more collaborative and team research is evident across the social sciences as data sciences in academia as well.[2].

C. W. Anderson, from his Blog

After lunch, Professor Jay Blumler gave a brief talk that identified some of the new challenges facing investigative journalism. He surveyed the changing context of journalism as well as the enduring value of journalistic roles, such as in exposing wrongs, before providing a litany of challenges facing investigative journalism, such as when the targets of investigative journalism are overwhelmed and find it difficult to reply in a timely and comprehensive manner. He also argued for journalists more explicitly considering the social implications of journalism, such as the degree to which investigative reporting might lead politicians and other public figures to consider themselves ‘sitting ducks’ for the media. What impact will this have on the willingness of individuals to step into the public arena? His talk was followed by responses and additional input from Gail Champion, Editor of the BBC programme, File on 4, and Phil Abrams, who gave impressive examples of stories that got things right, and a few where they ‘got things wrong’, but learn from them.

Jay Blumler and Bill, 2018

This panel was followed by one focused on the enduring challenge of moving journalism beyond its centre of gravity in the London/Westminster bubble, such as with the decision to locate the new Channel 4 headquarters in Leeds. Professor Katy Parry led off this panel, followed by Tim Smith, Regional Head of BBC for Yorkshire, and Andrew Sheldon, Creative Director of True North TV. I found it amazing that the politics of broadcasting in the UK remains so focused on the nations and regions, such as in respect to the distribution of production and original content. The BBC and other major broadcasters in the UK have such national prestige that the locations of new headquarters, such as Channel 4’s recent decision to build in Leeds, can be very significant to attracting talent outside the London bubble. But even more interesting to me was the degree that the Internet and social media as well as on-demand streaming video was not viewed as a threat to broadcasting in the UK, as it would be in the US. In fact, examples arose of Netflix investing in UK content and production skills.

The final summary panel featured the symposium’s academic organizer, Professor Stephen Coleman, who nicely captured and built on the key themes of the day. His remarks were followed by a panel-led discussion. Stephen emphasized the motives of what he called ‘public service journalism’ by comparing public service media organizations to public universities, such as Leeds, where there are legitimate demands for a commitment to justice, accountability, and a civic – citizen – orientation.

Gillian Bolsover & Stephen Coleman, Leeds University

This was of course a friendly and receptive audience for journalists. Nevertheless, I was left more convinced than ever that public service broadcasting is alive and well in the UK through the BBC and other public service broadcast journalism, and that collaboration between practitioners and academics, as orchestrated on the day, adds real value to both.

Notes

[1]https://academic.oup.com/jxb/article/60/3/712/453685

[2]Dutton, W. H., and Jeffreys, P. (2010) (eds), World Wide Research: Reshaping the Sciences and Humanities. Cambridge, MA: The MIT Press.

 

The Bad Collaborator

A good colleague of mine asked: Has anyone ever told you that you were a difficult colleague to collaborate with? I said “no”, as he was the first to explicitly suggest that. But the more I thought about this question, it is probably true that I am difficult as a colleague. But does that make me a bad colleague or bad collaborator? (I should add that in academia, it is ‘good’ to collaborate. You are not a traitor or defector – a collaborator in a bad way – but a colleague.)

I immediately recalled one of the earliest and most valuable collaborative projects I was involved in – an evaluation of Urban Information Systems (URBIS), which was conducted by a team of researchers at the University of California, Irvine’s former Public Policy Research Organization (PPRO). I was one of five principal investigators, led by Ken Kraemer, but including James Danziger, the late Rob Kling, the late Alex Mood, and myself. We worked together from 1974 through 1979, leading to a couple of books in the early 1980s.* Ken was a management scientist trained in public administration and architecture. Rob was a computer scientist focused on artificial intelligence. Alex Mood was a major statistician and co-author of the famous Coleman Report.** Jim and I were political scientists.

Most of us were difficult to collaborate with. We debated every substantive and methodological decision and every idea developing out of the project. While we would let each other have time to explain their position on an issue, most of us would give real time reactions through making faces, changing our posture, yawning, grimacing, rolling eyes, and subvocalizing if not muttering sounds of disapproval. We would write memos to each other to make our case or critique another’s. We had to fight for each forward step in the project.

Courtesy of Elsevier.com

I should say that not all of us were difficult. Alex mainly gave advice when asked. Ken was always the best listener and translator across disciplinary boundaries. He would explain that Rob was saying this, and Jim was saying that, and enable us to better understand each other’s points. Moreover, while we disagreed and debated nearly every point, we liked and respected each other. We took each other seriously.

That said, the difficulties in collaborating contributed to the best aspects of our work. For example, we would never be able to settle on the first good idea that emerged unless it survived repeated challenges. Most often, we ended up with better ideas downstream that combined features of several contributors. Also, when we met with research teams evaluating our project and the final outputs, we found that we had already addressed every argument and counter argument that could be raised about our work. We had already raised and settled them ourselves. As a consequence, we had no surprising critique of our project and found only a surprising degree of support for our work.

Ever since that experience, most of my collaborations have been difficult but successful. In short, it is possible that a difficult collaborator is not necessarily a bad colleague. Harmony sounds good in all walks of life, but harmony often emerges at the end of a lot of discord and struggle. Certainly in academia, it is not always the case, but quite often, a difficult colleague can be valuable to your work.

References

*Kraemer, Kenneth L., William H. Dutton, and Alana Northrop (1981), The Management of Information Systems,New York: Columbia University Press; and Danziger, James N., William H. Dutton, Rob Kling, and Kenneth L. Kraemer (1982; 1983 paperback), Computers and Politics: High Technology in American Local Governments, New York: Columbia University Press.

** Coleman, James S., Ernest Q. Campbell, Carol J. Hobson, James McPartland, Alexander M. Mood, Frederick D. Weinfeld, and Robert L. York. 1966. Equality of Educational Opportunity. Washington: U.S. Department of Health, Education, and Welfare, Office of Education.