Times have changed. In the early years of my career as an academic, the poster session used to be sort of a second class offer for presenting at an academic conference. That is no longer the case. Newer generations of academics are trained and attuned to creating posters and infographics to explain and communicate their work. In many cases, it seems like the poster and poster sessions are the preferred mode of presentation, such as compared to sitting on a panel or making a traditional presentation of an academic paper, which is often a set of slides that could be incorporated into a poster.
Anecdotally, I have seen the rising prominence of poster sessions across a wide range of academic conferences I’ve attended over the years, in communication, political science, computer science, and communication policy, such as TPRC. For example, it is increasingly common for a time slot of a conference to be devoted to poster sessions, and not compete with other presentations. I can also see a leap in the sophistication and visualization quality evident in poster sessions. More software, templates, training, and guidelines are being developed to refine posters in an increasingly competitive field.
Younger academics are more attuned to the creation of posters, but I am sure they will continue to develop them as they rise in the academic ranks. I think it is more of a cohort issue than a status issue in academia. But think of the added value of poster sessions to the presenters and their audiences.
From the presenter’s perspective, rather than have one shot to stand in front of a large audience to formally present a paper, they can have multiple opportunities to present the same material to smaller groups or even a single individual. All presentations help you refine your ideas and the logic of your argument, so I would think multiple iterations are even more beneficial. And aware presenters can gauge their presentation to the particular interests and questions of the specific audience they have at the moment. It is wonderful when a member of the audience introduces themselves to you after a panel, but you can introduce your self to many more individuals and network in more effective ways in smaller sessions.
From the audience’s perspective, everyone has been in an academic presentation that did not meet one’s expectations. They misunderstood the title, or came for another paper, and were polite enough to listen to others. But in the case of a poster session, audiences stroll through rows of posters and are able to locate particular topics and presentations of genuine interest. Moreover, the opportunity for some serendipity, finding interest in a topic you had not previously considered, is far more likely. Presenters can spend a few or many minutes not only listening but discussing the topic with the audience. It is truly an efficient as well as an effective presentational style.
Shame on me for not proposing a poster yet in my career. But I am not so blind that I cannot see that the poster has risen as a medium for academic communication and increasingly as a preferred rather than a second choice for leading academics. Universities and research institutes need to support students and faculty who choose this option.
Here is a nice example of a useful, infographic packed poster via Chris Bode’s Twitter:
Professor Noam has focused attention on what seems like a benign and economically rational technical shift from linear TV to online video. Most people have some experience with streaming video services, for example. But the longer term prospects of this shift could be major (we haven’t seen anything yet) and have serious social implications that drive regulatory change, and also challenge those charged with managing the media. What is the next generation of digital television? Can it be managed? Are the principles of business management applicable to new digital organizations?
The Principal of Green Templeton College, Professor Denise Lievesley opened the session and introduced the speaker, and two discussants: Professor Mari Sako, from the Saïd Business School, and Damian Tambini, from the Department of Media and Communication at LSE, and a former director of Oxford’s Programme in Comparative Media Law and Policy (PCMLP). Following Eli Noam’s overview of several of the key themes developed in his books, and the responses of the discussants, the speakers fielded a strong set of questions from other participants. Overall, the talk and discussion focused less on the management issues, and more on the potential social implications of this shift and the concerns they raised.
The social implications are wide ranging, including a shift towards more individualized, active, emersive, and global media. There will be some of the ‘same old same old’, but also ‘much more’ that brings many perspectives on the future of television into households. The concerns raised by these shifts include threats to privacy and security to even shorter attention spans – can real life compete with sensational emersion in online video? Perhaps the central concern of the discussion focused around media concentration, and not only in cloud services, such as offered by the big tech companies, but also in national infrastructures, content, and devices.
This led to a discussion of the policy implications arising from such concerns, particularly in the aftermath of 2016 elections, mainly around the efforts to introduce governmental regulation of the global online companies and governmental pressures on platforms to censor their own content. This surfaced some debate over the cross-national and regional differences in approaches to freedom of expression and media regulation. While there were differences of opinion on the need and nature of greater regulation, there did seem to be little disagreement with Eli’s argument that many academics seem to have moved from being cheerleaders to fear mongering, when we should all seek to be ‘thought leaders’ in this space, given that academics should have the independence from government and the media, and an understanding informed by systematic research versus conventional wisdom across the world.
Eli is one of the world’s leading scholars on digital media and management, and his latest books demonstrate his command of this area. One of the speakers referred to his latest tome as an MBA in a box. The text has a version for undergraduate and graduate courses, but every serious university library should have them in their collection.
Eli Noam has been Professor of Economics and Finance at the Columbia Business School since 1976 and its Garrett Professor of Public Policy and Business Responsibility. He has been the Director of the Columbia Institute for Tele-Information, and one of the key advisors to the Oxford Internet Institute, having served on its Advisory Board since its founding in 2001 through the Institute’s first decade.
His new books on digital media and organizations have been praised by a range of digital and media luminaries, from Vint Cerf, one of the fathers of the Internet, to the former CEO of Time Warner, Gerald Levin and former CTO of HBO, Robert Zitter.
I joined up with Brian Loader in 1998 as a co-founder to help launch a new journal, Information Communication and Society(iCS) with Taylor and Francis Routledge. In our first year, we began with four issues per year, and most of our then small number of readers were located in the UK. Since stepping down as an editor, while staying on the Board, I had the pleasure of meeting with members of the editorial team this week, and had an update that was heartening – even exciting – in every way.
Over the past 20 years of its existence, iCS has become a truly global journal, publishing 14 (yes, 14) issues per year. It is on- as well as off-line, with all articles published online as soon as they have gone through final proofing – months ahead of their publication in print form through a policy of online first. In 2018, there were 362K downloads of iCS articles, up 23 percent from the previous year. Its impact factor has risen to 3.084 and readership puts it top of all sociology journals in the UK, and 7th worldwide. It is 5th in communication worldwide. All upwardly slopping curves.
The journal was put together early in the rise of Internet and new media studies. Its mission was to draw ‘together the most current work upon the social, economic and cultural impact of the emerging properties of the new information and communications technologies’ in order to be ‘at the centre of contemporary debates about the information age’. So its success is due in large part to its central position in a burgeoning substantive area. It also has enjoyed a strong team, led by Brian Loader, and a supportive publisher in Routledge a member of Taylor and Francis.
In a recent online discussion about another more niche academic journal, several colleagues pronounced the end of print journals. My experience with iCS underscores the degree that print journals, like iCS, are routinely online as well as in print, and they are very much alive and well. They take time and hard work to build a dedicated community of scholars, but they remain one of the main channels of communication in academia, including the social and economic sciences, such as in cultural and Internet studies.
As a student of, and advocate for, digital citizens of the Fifth Estate, I have been seriously interested in journalism studies. So I welcomed the opportunity to attend a symposium organized by the School of Media and Communication at Leeds University by virtue of being a Visiting Professor at the School this year. It was entitled ‘Distinctive Roles for Public Service Journalism in Challenging Times’. The event brought practitioners, mainly from the BBC, together with academics, for a set of well-chosen topics, outlined below. The symposium adhered to the Chatham House Rule, so I can’t attribute quotes to individuals, but I will try to capture some of the ways in which the discussions stimulated my own thinking about ‘public service journalism’ in the Internet Age.
Held on 27 November, the one-day event was organized by Professor Stephen Coleman at Leeds, and Ric Bailey, from the BBC, who is a Visiting Professor at Leeds. I presume that Ric Bailey took a strong role with Stephen in bringing speakers from the BBC and Ric moderated the entire day of discussion. This academic-practitioner collaboration was key to the day’s success.
The symposium began with a presentation by Joanna Carr, Head of Current Affairs at the BBC, who covered key challenges facing public service broadcasters. This was followed immediately by a panel led by Joanna and John Corner, a Visiting Professor in the School of Media and Communication at the University of Leeds, formerly based at Liverpool University,on the challenges of reporting and explaining complex issues covered by the media, such as ‘austerity’, climate change, or Brexit. The presentation and panel drove home some key themes for me of the entire day – mainly around the thought and craft that professional journalists put into their strategies for putting audiences at the heart of their work.
I approached this panel with some level of skepticism about complexity as an issue. First, my own academic colleagues too often lament that their work is too complex to convey in a more accessible way. But they nevertheless come up with engaging titles for their books, and abstracts for their articles, so it is not impossible to simplify. Complexity is not an acceptable excuse for being unclear. Secondly, I can never forget an editor of a prestigious news magazine once telling me that she instructions to her writers was to ‘simplify and then exaggerate’. I’m simplifying, but nevertheless her phrase worried me. Simplification might be a central problem facing journalism.
However, this panel won me over to the challenges facing good journalists. It drove home the degree that leading journalists are truly focused on reaching their audiences with coverage that is both engaging and understandable. As one speaker reminded us: “You can’t force people to eat their greens”, or to listen to their news coverage.
So the ‘craft skills’ that journalists bring to the table in selecting, defining, and communicating stories is a huge contribution to the public, what one panelist referred to as ‘BBC simplification’ is not to simplify and exaggerate to gain readers or viewers, but simplify to deliver a public service. They seek to avoid ‘elite speech’, even though some well-regarded journalists believed in talking to elites rather than the mass public, and not simply report what the subjects of the news say freely, but to structure and sequence the flow of complex stories and determine what needs to be ‘dug out’ through good interviewing skills, often conducted in a highly politicized space. Their efforts are clearly around adding value to the news, not simply reporting it.
There was an interesting discussion of the differences in complexity across issues, such as Brexit versus climate change. Some complex issues are abstract and don’t have the ‘lighting flashes’ that that make some events, such as a crash, relatively easier to report. It also seemed to me that some issues are complicated but some well-known fundamentals, such as climate change, while others, like Brexit, are impossible to know precisely as they are unfolding and unpredictable futures – what the former US Secretary of Defense, Donald Rumsfeld, famously called ‘known unknowns’.
The second panel focused on data journalism, kicked off by Professor Chris Anderson of Leeds, who spoke about some of the continuities and discontinuities that data journalism brings to traditional journalistic practices. John Walton, who leads the BBC data journalism team at the BBC, followed with an overview of their work. Chris focused more on the discontinuities, but I kept thinking of data journalism as a continuation and growing sophistication of a long tradition of journalists valuing data. Social scientists are often advised to provide some percentages in their press releases to increase the likelihood of a story being picked up. But today, the best news organizations are developing more sophisticated teams within their own organization, like the BBC journalism team, to locate and analyze data that can create news items, often in collaboration with others. Of course, the same trend towards more collaborative and team research is evident across the social sciences as data sciences in academia as well..
After lunch, Professor Jay Blumler gave a brief talk that identified some of the new challenges facing investigative journalism. He surveyed the changing context of journalism as well as the enduring value of journalistic roles, such as in exposing wrongs, before providing a litany of challenges facing investigative journalism, such as when the targets of investigative journalism are overwhelmed and find it difficult to reply in a timely and comprehensive manner. He also argued for journalists more explicitly considering the social implications of journalism, such as the degree to which investigative reporting might lead politicians and other public figures to consider themselves ‘sitting ducks’ for the media. What impact will this have on the willingness of individuals to step into the public arena? His talk was followed by responses and additional input from Gail Champion, Editor of the BBC programme, File on 4, and Phil Abrams, who gave impressive examples of stories that got things right, and a few where they ‘got things wrong’, but learn from them.
This panel was followed by one focused on the enduring challenge of moving journalism beyond its centre of gravity in the London/Westminster bubble, such as with the decision to locate the new Channel 4 headquarters in Leeds. Professor Katy Parry led off this panel, followed by Tim Smith, Regional Head of BBC for Yorkshire, and Andrew Sheldon, Creative Director of True North TV. I found it amazing that the politics of broadcasting in the UK remains so focused on the nations and regions, such as in respect to the distribution of production and original content. The BBC and other major broadcasters in the UK have such national prestige that the locations of new headquarters, such as Channel 4’s recent decision to build in Leeds, can be very significant to attracting talent outside the London bubble. But even more interesting to me was the degree that the Internet and social media as well as on-demand streaming video was not viewed as a threat to broadcasting in the UK, as it would be in the US. In fact, examples arose of Netflix investing in UK content and production skills.
The final summary panel featured the symposium’s academic organizer, Professor Stephen Coleman, who nicely captured and built on the key themes of the day. His remarks were followed by a panel-led discussion. Stephen emphasized the motives of what he called ‘public service journalism’ by comparing public service media organizations to public universities, such as Leeds, where there are legitimate demands for a commitment to justice, accountability, and a civic – citizen – orientation.
This was of course a friendly and receptive audience for journalists. Nevertheless, I was left more convinced than ever that public service broadcasting is alive and well in the UK through the BBC and other public service broadcast journalism, and that collaboration between practitioners and academics, as orchestrated on the day, adds real value to both.
I spent a full day at the OII for my first time since being back in Oxford. It was in part enjoying my new affiliation as an OII Senior Fellow and also participation in a meeting of the Advisory Board. But it also included attending the Awards Day ceremonies that featured a conversation with Professor Judy Wajcman, interviewed by OII’s Dr Victoria Nash (photos). Judy received a well-deserved Lifetime Achievement Award. The day concluded with a dinner at Balliol, where all awards were formally presented to the recipients.
Having been away from Oxford for four years, only returning for short visits to the UK, I was struck by the phenomenal progress of the OII. Since I stepped down as Director in 2011, and retired in 2014, Professor Helen Margetts, and now, Professor Phil Howard have taken over direction of the Institute – a department in Oxford’s Social Science Division. The number of faculty (now around 50) and students have expanded significantly – dramatically, with new degrees and new directions and affiliations, such as with the Alan Turing Institute in London. The visibility and impact of the OII has also been growing dramatically, such as around Phil Howard’s work on computational propaganda and the role of bots in elections, which has been showcased repeatedly by The New York Times.
So the size and shape, but more importantly, the impact and reputation of an increasingly strong faculty has been progressed beyond what I could have expected – or even envisioned. One of the members of the Advisory Board put it best when he said that it is clear that the OII has reached escape velocity. No one is questioning the very idea of an Internet Institute at the University of Oxford – it has put the Internet on the agenda of the University and has continued to innovate and adapt with the rapid evolution and global impact of the Internet, Web, social media, and related information and communication technologies, such as AI and the Internet of Things.
I had the pleasure of speaking with a prospective MSc student before OII’s Open House on 23 November, and felt so pleased and confident in supporting her decision to study at the OII. She took little convincing – it was the only program she was considering.
I had the pleasure of attending Professor Chris Anderson’s Inaugural Lecture at Leeds University on 24 October 2018. I won’t attempt to summarise what was a wide-ranging, historically rich, and engaging lecture on journalism in our contemporary political context. However, I would like to provide a few points that most resonated with me. The title of his talk was “Who Cares About Journalism? Facts and the Anaesthetised Public in an Irrational Era.” I’ll look for any text from his talk and share on this blog.
If you do not know Chris, he describes himself as an ethnographer who studies the news. Professor Anderson was awarded his PhD from Columbia University in 2009, studying with two of the major figures in the communication field, Professor James W. Carey and Prof. Todd Gitlin. He worked as an Associate Professor from 2009-2018 in Media Culture at the City University of New York, when he left to join Leeds’ School of Media and Communication – a School for which I am presently a Visiting Professor.
From the introduction to his lecture, it seems Chris may have started a tradition for the School in presenting an inaugural lecture. Before joining Leeds, I was involved with Chris in a conference he organised with Pablo Boczkowski at Northwestern University that led to an excellent book, edited by Boczkowski and Anderson, entitled Remaking the News (MIT Press 2017). I am delighted to be associated with him again through my visiting position at Leeds.
But to the lecture: The most obvious point is that Chris cares deeply about journalism. He spoke of his first attraction to journalism through his exposure to community newspapers during his childhood, and then to the alternative activist media. He later became an observer of journalism and the media broadly, with a recent focus on data journalism in some of his work.
His talk touched on his own intellectual history of research on journalism, before moving to his current question about the role of journalists in our polarised world – presumably anaesthetised by the 24/7 rancorous coverage of contentious issues around the American presidency, Brexit, and more. Should journalists be focused on shinning a light on events – illuminating problems in all sectors of society, or in supporting democracy, or trying to reduce political cruelty. This latter theme he developed on the basis of work by Judith Shklar on the ‘Liberalism of Fear’ – that government needs to address cruelty of the powerful to the powerless, and this also be the role of journalists.
This would clearly be a role journalists might seek to play, but my sense is they don’t have the power to address these problems directly. That said, their traditional normative role in exposing wrongs wherever they might lie is an indirect route to addressing such problems. Holding a mirror up to our political system. However, the role of journalists is in some senses far more varied. I can’t help of thinking of the community newspapers and alternative media, and the degree that journalists at these local and alternative media are not so often addressing wrongs as they are simply trying to convey life and events in their communities.
That said, Chris has me thinking harder about not only about what the role of journalists should be in this age of tribalism, but also the role of academics. Looking forward to any text or related materials coming out of this talk.
As it happens, the occasion also allowed me to meet many faculty at Leeds and also to reconnect with two former OII colleagues: Professor Stephen Coleman, a former Visiting Professor of E-Democracy at the OII, and the recently hired as a Lecturer in Politics and Media at Leeds, Gillian Bolsover, who was a student and co-author of mine at the OII.
So this inaugural lecture was valuable to me on several fronts.
I had a short but pleasant visit to the School of Media and Communication at the University of Leeds that provided me an opportunity to catch up with new and old colleagues. The School has made some brilliant new hires, such as Christopher Anderson. Chris is finishing his first year at Leeds with a new and timely book, forthcoming in 2018 through Oxford University Press, entitled Apostles of Certainty: Data Journalism and the Politics of Doubt.
The University of Leeds is also home to one of my oldest and enduring colleagues, mentors and friends in the UK, Professor Jay G. Blumler. Jay first took a position at Leeds as Granada Television Research Fellow in 1963, going on to direct his Centre for Television Research. He has taught at a number of universities since, but continues his affiliation with Leeds today as an Emeritus Professor.
On my very first trip to Leeds in the early 1980s, I stayed at Jay’s home, and recall watching Top of the Pops with his family. Lo and Behold, a rerun of that classic was on television decades later, when I walked back into Jay’s home after dinner this past Friday evening. But a more important, enduring feature of my return, was Jay’s continuing pursuit of creating – not just listening to – music, a charming aspect of his entire career. For example, Jay often entertains his academic audiences with brief refrains from a wide range of songs. He has a clear, baritone voice that led to him being involved in, and most often organizing, all sorts of singing groups throughout his life – a topic we discussed that evening.
Even before I was born (if you can imagine that), in 1944, Jay was part of a quartet of American servicemen studying Russian language at Georgetown University. They called themselves ‘The Four Freedoms’, playing off of FDR’s Four Freedoms speech, given in 1941. A colleague who heard them sing arranged for Jay and his quartet to perform at a recording session for the Folk Song Division at the Library of Congress (photo below).
In 1946, while still stationed in Berlin, Jay was Chair of the American Veterans Committee, a group he helped found and organize in Berlin. In that role, he was invited to have tea with Eleanor Roosevelt when she visited the city. She had heard of some of the charity work the committee had done and asked to meet with them. A diary of her day in Berlin mentions her conversations at a ‘soldiers club’ in the last paragraph.
After the service, Jay taught Social and Political Theory at Ruskin College, Oxford, serving several years as Resident Tutor at the Rookery, later called the Ruskin College Academic Building. As the tutor, he formed another group, called ‘Jay and the Rooks’ (photo below).
If you ever have the opportunity to visit with Jay, don’t hesitate to ask him if an appropriate tune comes to mind. It will. I am delighted that Jay decided to pursue an academic rather than a singing career, as he has done so much to advance the field of communication, such as in serving as President of the ICA, and advancing studies of political communication in particular. However, I am so happy that he has found ways to spice up his and others’ academic presentations with an occasional song.
I interviewed Professor Christine Borgman last year for Voices from Oxford about issues covered in her forthcoming book, which has now been published. Entitled Big Data, Little Data, No Data: Scholarship in the Digital Age (OUP 2015), it represents a very clear eyed, mature, and incredibly informed perspective on the real opportunities and problems facing the treatment of data across the sciences, social sciences and humanities. I have a personal interest in Christine’s work, as she was a Visiting Fellow at the OII and then an Oliver Smithies Visiting Fellow at Balliol College during my time at these Oxford centers for scholarship. Moreover, she critically looks at OxIS, the Oxford Internet Surveys, which I helped shape. But you don’t need my endorsement. Her book has glowing endorsements from major figures in the field, including Jonathan Zittrain, John Leslie King, and Gregg Gordon, President and CEO of the Social Science Research Network.
I may not agree with every aspect of all of her key arguments, but these issues are genuine points of controversy within the scholarly community, such as around appropriate standards, and trivial in relation to her basic thesis, which is brilliant. What I would like to point out are two truly remarkable aspects of her book.
First, she has provided one of the first and only books that offer a critical perspective on big data at a time when this subject remains high on the hype cycle, dominated by breathtaking perspectives on the future prospects of mining this new resource. Borgman certainly does not dismiss the real value of big data, but she provides a methodologically and information-science informed perspectives on the problems confronting the effective use of big data, which is juxtaposed with other kinds of research, even research that does not claim to use any data. Very few critiques of big data have the breadth of comparative coverage across all kinds of data, from ethnographic to survey to big data sets. Most of us are steeped in one or the other approach, but all of us should welcome insights that flow from looking across the range of data used in scholarly research.
Secondly, Professor Borgman is able to cover the humanities, social sciences and sciences in equally informed ways. As an information scientist with tremendous breadth and experience, she is able to speak with as much authority on issues of the digital humanities as on digital social research and e-Science. But its broader than that: Think of the matrix of methods covering all kinds of data in the humanities, social sciences and sciences and start naming the authorities who could give keynotes in each field. Christine will be one of the few on your list. As Christine points out, even C. P. Snow left out the social sciences. (Thanks, Christine, for covering the social sciences, and in such an equivalent way.)
I hope this book is incorporated in courses beyond the information sciences, and include methods courses across the sciences, social sciences and humanities. It could be a key book for courses on the philosophy of science as it provides a rich understanding of how scholars actually do their work across these contrasting substantive and methodological fields.
A number of colleagues have brought my attention to the popular launch of a movie, entitled The Fifth Estate. It is not unrelated to my work on the Fifth Estate, as it focuses on WikiLeaks, and such whistle-blowing Web sites are one of many ways in which networked individuals can hold institutions more accountable. For those who like the movie or the idea of a Fifth Estate, I invite you to read more. It is actually used by me as a means to convey the significance of the Internet as a means for empowering networked individuals in ways comparable to the Fourth Estate, the press, of an earlier era. See, for example:
Dutton, W. H. (2010), ‘The Fifth Estate Emerging Through the Internet and Freedom of Expression’, pp. 22-25 in A News Future and the Future of the Journalism Profession: An IPI Report. International Press Institute and the Poytner Institute.
Dutton, W. H. (2010), ‘The Fifth Estate: Democratic Social Accountability through the Emerging Network of Networks’, pp. 3-18 in Nixon, P. G., Koutrakou, V. N., and Rawal, R. (Eds), Understanding E-Government in Europe: Issues and Challenges. London: Routledge.
Dutton, W. H. (2012), ‘The Fifth Estate: A New Governance Challenge’, pp. 584-98 in Levi-Faur, D. (ed.), The Oxford Handbook of Governance. Oxford: Oxford University Press.
Newman, N., Dutton, W. H., and Blank, G. (2012), ‘Social Media in the Changing Ecology of News: The Fourth and Fifth Estates in Britain’, International Journal of Internet Science, 7(1): 6-22.
Dutton, W. H. (2013), ‘The Internet and Democratic Accountability: The Rise of the Fifth Estate’, pp. 39-55 in Lee, F.L.F., Leung, L., Qui, J. L., and Chu, D.S.C. (eds), Frontiers in New Media Research. Abbingdon: Informa, Taylor and Francis/Routledge.
Dutton, W. H., and Dubois, E. (2013), ‘The Fifth Estate of the Digital World’, pp. 131-43 in Youngs, G. (ed.), Digital World: Connectivity, Creativity and Rights. London: Routledge.
Dubois, E., and Dutton, W. H. (2013), ‘The Fifth Estate in Internet Governance: Collective Accountability of a Canadian Policy Initiative’, Revue française d’Etudes AméricainesRFEA, forthcoming.
Professor & Presidential Chair in Information Studies
University of California, Los Angeles
Oliver Smithies Visiting Fellow and Lecturer
Balliol College, University of Oxford
Scholars are expected to publish the results of their work in journals, books, and other venues. Now they are being asked to publish their data as well, which marks a fundamental transition in scholarly communication. Data are not shiny objects that are easily exchanged. Rather, they are fuzzy and poorly bounded entities. The enthusiasm for “big data” is obscuring the complexity and diversity of data and of data practices across the disciplines. Data flows are uneven – abundant in some areas and sparse in others, easily or rarely shared. Open access and open data are contested concepts that are often conflated. Data are a lens to observe the rapidly changing landscape of scholarly practice. This talk is based on an Oxford-based book project to open up the black box of “data,” peering inside to explore behavior, technology, and policy issues.