Communicate! Reach Out, Inform, and Entertain

Communicate! Reach Out, Inform, and Entertain

Way too much talk, research, and handwringing are all about how to stop people from seeing or believing disinformation, such as the latest conspiracy theories. But pushing governments and platforms or anyone to censor information is not only ineffective in the digital age, but also likely to be dysfunctional – such as in activating the proverbial Barbara Streisand effect.  You will only generate more interest in the information you want to censor. Moreover, you will not communicate the facts, narrative, or truth, as you see it. 

Alternatively, think about two other ways to grapple with misinformation. 

First, place greater trust in people – Internet users, for example, to be more intelligent and more discerning. Almost every empirical study of how people actually use the Internet and related digital technologies like social media indicates that most people who are interested in a topic will look at multiple sources of information.* If they are uncertain or suspicious of one source, they will double or triple check the information, such as by using search or going to a trusted source, such as Wikipedia or an official Web site. Most theories that frighten us about being caught in an echo chamber or filter bubble of false information are technologically deterministic and do not look carefully at how people actually look for and use information. It is clear that the proponents of censorship almost always assume that people are stupid. Only they know how to find the correct information! 

Secondly, and perhaps most importantly, put more effort into communicating the right news, information, or facts, rather than trying to block other information. It seems increasingly clear to me that too many government agencies and academic institutions – as two examples – are too complacent about reaching their audiences. They might set up a Web site,  and post a report online, but not really put major effort into reaching out to ensure that a larger audience is aware of the work, can access it, and understand its message. Think about popular conspiracy theories, like QAnon. They have an evolving narrative, a distributed network of people sharing and helping to distribute their messages. They are motivated and creative in getting this information out. Legitimate and more authoritative sources of information need to be just as clever, if not cleverer and more motivated and ingenious in figuring how a narrative and various outlets will help them reach their audiences in not only digestible but compelling ways. 

In the case of QAnon, I agree with a recent post by Abby Ohlheiser that it’s ‘too late to stop QAnon with fact checks and account bans’.** But it is not too late to stop being complacent about how you and your colleagues and organization communicate in this digital world. You need to be creative, smart and motivated to reach audiences. You may be an authority in your own eyes, but few people will come to you as a source of information. Putting something online won’t suffice. If you or your unit has important information, such as about protecting yourself in a pandemic, then you need to reach out to audiences that matter using all the tools available on Twitter, WordPress, Facebook, Instagram, TikTok, LinkedIn, and via the press. 

Communicate, Communicate, Communicate via chchurches.org

As hypocrite in chief, at least I am writing this blog. But far more would need to be done in order to communicate this message. Agree?

Notes

* For example, see: Dutton, W. H., Reisdorf, B. C., Blank, G., Dubois, E., and Fernandez, L. (2019), ‘The Internet and Access to Information About Politics: Searching Through Filter Bubbles, Echo Chambers, and Disinformation’, pp. 228-247 in Graham, M., and Dutton, W. H. (eds), Society and the Internet: How Networks of Information and Communication are Changing our Lives, 2nd Edition. Oxford: Oxford University Press. An earlier version of this paper is online at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2960697

** Abby Ohlheiser (2020), It’s too late to stop QAnon with fact checks and account bans’, MIT Technology Review, 17 August: https://www.technologyreview.com/2020/07/26/1005609/qanon-facebook-twitter-youtuube/

How People Look for Information about Politics

The following lists papers and work in progress flowing from our research, which began at MSU, and was funded by Google Inc., on how people get access to information about politics. It was launched when I was director of the Quello Center at Michigan State University, but continues with me and colleagues at Quello and other universities in the US, UK and Canada. Funding covered the cost of the surveys – online surveys of 14000 Internet users in seven nations, but yielded a broad set of outputs. Your comments, criticisms, are welcomed. It was called the Quello Search Project.

Quello Search Project Papers

6 May 2020

Opinion and Outreach Papers to Wider Audiences

Dutton, W. H. (2017), ‘Fake news, echo chambers and filter bubbles: Underresearched and overhyped’, The Conversation, 5 May: https://theconversation.com/fake-news-echo-chambers-and-filter-bubbles-underresearched-and-overhyped-76688

This post was republished on a variety of platforms, including Salon, Inforrm.org, mediablasfactcheck, BillDutton.me, Observer.com, Quello.msu.com, USAToday.com, Techniamerica, pubexec

Dutton, W. H. (2017), Bubblebusters: Countering Fake News, Filter Bubbles and Echo Chambers, NESTA.org.uk, 15 June. 

This post was republished on the Nesta site and readie.eu. Bill plans to update and repost this blog on his own site.  

Dubois, E., and Blank, G. (2018), The Myth of the Echo Chamber, The Conversation, March: https://theconversation.com/the-myth-of-the-echo-chamber-92544

Presentations of the Project Report

The project report has been presented at a wide variety of venues. A blog about Bill’s presentations is available here: http://quello.msu.edu/the-director-presents-in-europe-on-our-quello-search-project/Presentations include:

  • Summaries of our report/project were presented to academic, industry and policy communities in Britain (London, Oxford); Germany (Hamburg, Berlin, Munich); Italy (Rome); Belgium (Brussels); Spain (Madrid); China (Beijing); and the US (Arlington, Boston), and most recently in Mexico (Mexico City).
  • An overview of our Report was part of a three-hour workshop on research around echo chambers, filter bubbles and social media organized for a preconference workshop for the Social Media and Society Conference, Toronto, Canada https://socialmediaandsociety.org/ July 28-30, 2017. It included Bill, Elizabeth, and Craig.  

Papers Completed or in Progress

The following is a list of papers that further develop and deepen particular themes and issues of our project report. They have been completed or are in progress, categorized here by the indicative list of paper topics promised by the team: 

  1. Overview: A critical overview of the project findings for a policy journal, such as the Internet Policy Review, or Information Communication and Society

Dutton, W. H., Reisdorf, B. C., Blank, G., Dubois, E., and Fernandez, L. (2019), ‘The Internet and Access to Information About Politics: Searching Through Filter Bubbles, Echo Chambers, and Disinformation’, pp. 228-247 in Graham, M., and Dutton, W. H. (eds), Society and the Internet: How Networks of Information and Communication are Changing our Lives, 2nd Edition. Oxford: Oxford University Press. 

Earlier version: Dutton, W.H., Reisdorf, B.C., Blank, G., and Dubois, E. (2017), ‘Search and Politics: A Cross-National Survey’, paper presented at the TPRC #45 held at George Mason University in Arlington Virginia, September 7-9, 2017.

Dubois, E., and Blank, G. (2018). ‘The echo chamber is overstated: the moderating effect of political interest and diverse media’. Information, Communication & Society, 21(5), 729-745. 

Dutton, W. H. (2018), ‘Networked Publics: Multi-Disciplinary Perspectives on Big Policy Issues’, Internet Policy Review, 15 May: https://policyreview.info/articles/analysis/networked-publics-multi-disciplinary-perspectives-big-policy-issues   

  • Vulnerables: Work identifying the Internet users most vulnerable to fake news and echo chambers. This paper would build on the findings to suggest interventions, such as around digital media literacy to address these risks.

Dutton, W. H., and Fernandez, L. (2018/19), ‘How Susceptible Are Internet Users?’, InterMEDIA, December/January 2018/19 46(4): 36-40. 

Earlier version: Dutton, W. H., and Fernandez, L. (2018), ‘Fake News, Echo Chambers, and Filter Bubbles: Nudging the Vulnerable’, presentation at the International Communication Association meeting in Prague, Czech Republic on 24 May 2018.

Reisdorf, B. presented work on ‘Skills, Usage Types and political opinion formation’, an invited talk at Harvard Kennedy School, Oct 19, 2017 [Bibi (presenting) work with Grant]

Blank, G., and Reisdorf, B. (2018), ‘Internet Activity, Skills, and Political Opinion Formation: A New Public Sphere?’, presentation at the International Communication Association meeting in Prague, Czech Republic on 24 May 2018.

  • Trust: A study focused on trust in different sources of information about politics and policy for a political communication journal, such as the International Journal of Communication.

Cotter, K.  & Reisdorf, B.C. (2020). Algorithmic knowledge gaps: Education and experience as co-determinants. International Journal of Communication, 14(1). Online First.

Dubois, E., Minaeian, S., Paquet-Labelle, A. and Beaudry, S. (2020), Who to Trust on Social Media: How Opinion Leaders and Seekers Avoid Disinformation and Echo Chambers, Social Media + Society, April-June: 1-13. 

Reisdorf, B.C. & Blank, G. (forthcoming). Algorithmic Literacy and Platform Trust, pp. forthcoming in Hargittai, E. (Ed.). Handbook of Digital Inequality. Edward Elgar Publishing.

Previously presented: Reisdorf, B.C. & Blank, G. (2018), ‘Algorithmic literacy and platform trust’, paper to be presented at the 2018 American Sociological Association annual meeting, Philadelphia, Pennsylvania, 11 August.

  • Cross-national Comparison: A cross-national comparative analysis of search, seeking to explain cross-national differences, for an Internet and society journal, such as Information, Communication and Society (iCS), or New Media and Society

Blank, G., Dubois, E., Dutton, W.H., Fernandez, L., and Reisdorf, B.C. presented a panel entitled ‘Personalization, Politics, and Policy: Cross-National Perspectives’ at ICA Conference 2018 in Prague, Czech Republic.

Dubois, E. (forthcoming), ‘Spiral of Silence/Two Step Flow: How Social Support/Pressure and Political Opinion’, under preparation for a journal.

  • Search: A study of the role of search in our evolving media ecology. One of the unique strengths of this project is that it contextualized search in the environment of the entire range of media. The dataset asks respondents about activity on six offline and seven online media, including search, plus nine social media. What is the role of search in this broad ecology of online and offline media? Are people who have complex media habits less likely to fall into echo chambers? 

Robertson, C. (2017), ‘Are all search results created equal? An exploration of filter bubbles and source diversity in Google search results’, presented at a symposium entitled Journalism and the Search for Truth in an Age of Social Media at Boston University, April 23-25.

Blank, G. (2017), ‘Search and politics: The uses and impacts of search in Britain, France, Germany, Italy, Poland, Spain and the United States’. Presentation at the Google display at the Almadalen conference in Sweden on 3 July.

Blank, G. and Dubois, E. (2017), ‘Echo chambers and media engagement with politics’, presentation at the Social Informatics 2017 conference in Oxford on 13 September.

Blank, G. and Dubois, E. (2018), ‘Echo Chambers and the Impact of Media Diversity: Political Opinion Formation and Government Policy’, paper presented at the General Online Research Conference, Düsseldorf, Germany on 1 March.

Blank, G., and Dubois, E. (2018), ‘Is the echo chamber overstated? Findings from seven countries’, presentation at the Düsseldorf University, Institute for Internet and Democracy Conference, Düsseldorf, Germany on 5 July. 

  • Populism: An analysis of the role of search and the Internet in populist attitudes. How is populism related to search? Is the Internet and search supporting the rise of individuals with more confidence in their knowledge of policy, and supportive of more popular control? Are populists more likely to be in an echo chamber than those less in line with populist viewpoints?

Dutton, W. H. and Robertson, C. T. (forthcoming), ‘The Role of Filter Bubbles and Echo Chambers in the Rise of Populism: Disentangling Polarization and Civic Empowerment in the Digital Age’ in Howard Tumber and Silvio Waisbord (eds), The Routledge Companion to Media Misinformation and Populism. New York: Routledge, pp. forthcoming.

  • Fact Checking: Checking Information via Search: Who, When, Why? Between 41 percent (UK) and 57 percent (Italy) of respondents say they check information using search “often” or “very often”. Who are those who double-check sources?

Robertson, C.T. (under review). Who checks? Identifying predictors of online verification behaviors in the United States and Europe.

  • Democracy: An analysis of democratic digital inequalities that would examine how education and motivation are related to searching for and sharing political news. Is there a gap in the way that people from different educational backgrounds search for and share political news, and if so, does this affect how they shape their political opinions?

Dutton, W. H. (2020 forthcoming) (ed), Digital Politics. Cheltenham, UK: Edward Elgar Publishing.

Dutton, W. H. (In Progress), The Fifth Estate: The Political Dynamics of Empowering Networked Individuals. Book under contract with OUP, New York: Oxford University Press, with 1-2 chapters on QSP. 

Blank, G. (2018), ‘Democracy and Technology’, Grant will spoke at the Google display at the SuomiAreena conference on 16 July in Pori, Finland.

Reisdorf, B. C., Blank, G., and Dutton, W. H. (2019), ‘Internet Cultures and Digital Inequalities’, pp. 80-95 in Graham, M., and Dutton, W. H. (eds), Society and the Internet: How Networks of Information and Communication are Changing our Lives, 2nd Edition. Oxford: Oxford University Press. 

Previously presented: Blank, G., Reisdorf, B., and Dutton, W. H. (2018), ‘Internet Cultures and Digital Inequalities’, presentation at the Digital Inclusion Policy and Research Conference, London, 21-22 June.

Fake and More Categories of Bad News

There is the ideal and reality of high quality news and journalism, and then there are many categories of news that undermine the quality of information available in print or online. Much has been said lately about ‘fake news’ – a popular but increasingly broad – overly broad – concept. But ‘fake news’ fails to capture the many variants of low quality, weak or dysfunctional news offered to the public. [Also see piece by David Mikkelson.] While not necessarily comprehensive, consider the following categories, which I will try to differentiate, and invite others to refine and build on:

Fake News: purposively fabricated stories designed to generate clicks and advertising revenue

Inaccurate News: news that has factual inaccuracies in reporting

Uncovered News: stories that are unreported, not covered, often for unintentional but systematic reasons, such as murders that are so frequent that they are not considered news

Suppressed News: unlike uncovered news, there is news that is purposively not reported, such as when an institution fails to report security problems, fraud, or offenses that might harm its reputation  th

Rumors, Gossip: hearsay or gossip that at one point would not have been reported, but which the Internet and social media has brought to the public

Patriotic News: news that is exaggerated or influenced by patriotic feelings in the midst of threats, such as during war or after a terrorist incident [I attribute this category to Avshalom Ginosar]

Propaganda: most often state sponsored falsification, advertising, or selection of good news designed to build support for a particular state, political actor, or political cause

Partisan News: selective reporting or biased news that is designed purposively or unconsciously to support a party or political movement in opposition to other parties or movements

Surrogate News: journalists reporting on or covering other journalists rather than actors in the news

Misinformation: stories that purposively veer from the facts or actual events in order to achieve some objective, but distinct from fake news in that it is not focused on generating revenue

Otherizing News: treatments of news that turns another person, group or nation into an ‘alien other’ – he’s a New Yorker, that is a red state, etc – in ways similar to stereotyping*

Wars on Information: efforts to cloud or confuse the treatment of real or high quality news with contradictory reports and denials, such as around Russian involvement in Eastern Ukraine

Newspeak: Orwell’s use of this term in 1984 to refer to the use of words that mean the opposite of their normal definition, such as truth meaning propaganda, as in the Department of Truth

Personalized News: news designed for a particular individual rather than a broad public – a possible future of news, for better or worse

Excluded Middle: weakness of many cable news shows in creating a debate between extremes and excluding the expression or even the existence of a middle position*

 

What am I forgetting? Other categories? I’m sure we could go on, but please let’s stop calling every story we don’t like ‘fake news’.

*Added with thanks to peteybee for comments below.